There is a lot to learn from this experience.

Why the BJP won in Karnataka
Vicky Nanjappa in 
Bengaluruhttp://election.rediff.com/report/2009/may/20/loksabhapoll-why-bjp-won-in-karnataka.htm

May 20, 2009 21:05 IST

Karnataka was the saving grace for the Bharatiya Janata Party [Images] in the 
otherwise dismal showing in elections 2009. The BJP took everyone by surprise 
and proved every poll pundit wrong when it bagged 19 out of the 28 Lok Sabha 
seats in Karnataka. This in fact is a better performance compared to the 2004 
elections when the party won 18 seats only due to the Vajpayee wave.

Ever since the first BJP government in the South was formed a year ago, there 
have only been problems for the BJP. It started off with the firing on farmers 
in Haveri in which one farmer was killed. Although the BJP managed to ward away 
these initial problems, the biggest worry for the party was the church attacks 
in Mangalore which was followed by the violence against women in pubs.

Although these acts were carried out by the Bajrang Dal and the Shri Ram Sene 
respectively, the BJP government led by B S Yeddyurappa [Images] repeatedly 
told the people that his government was committed to acting against such 
violence. While the government managed to cool tempers where the church attacks 
were concerned people thought that the attack on women at the pub would be the 
party's Waterloo in Karnataka. However, the BJP managed to prove everyone wrong.

There are five primary reasons why the BJP managed to take Karnataka so easily 
despite all the hurdles and negative campaigning that took place against it in 
the state.

Operation Lotus: Immediately after the party came to power in the state, the 
party launched Operation Lotus in which it managed to lure the cream from both 
the Congress and the Janata Dal-Secular. At least 17 candidates from both 
parties were inducted into the BJP. These leaders who crossed over to the BJP 
have the reputation of winning elections irrespective of the party they belong 
to. This factor helped the BJP since these floor crossers campaigned 
extensively for the party.

Honeymoon period: The BJP has been in power in Karnataka for just a year now 
and hence it had the advantage of a honeymoon period. Explains Sandeep S, a 
noted psephologist, "The negative campaign against the party has not done any 
damage to it. The church attacks has not helped the party as is being claimed 
by some of its leaders. When a government is in power for such a short period, 
the people generally tend to overlook its mistakes.The people of Karnataka 
basically have given the BJP a chance to prove itself as they feel that it is 
too early to judge the party by certain issues that went wrong.

Early campaign: The BJP when compared to the Congress and the JD-S got off to a 
quick start where campaigning was concerned. The party announced its list of 
candidates much earlier than the rest of the parties. This fact worked to the 
advantage of the party. When the BJP had started its campaign, the Congress and 
the JD-S had not announced their list of candidates. 

At first there was a lot of dissidence within the party at the commencement of 
the polls. The candidature of B Y Raghavendra, son of the chief minister, 
Janardhan Swamy and Nalin Kumar Kateel did not go down too well with some of 
the party members. However at the end of it the party worked as a well oiled 
machine and overcame these problems. The BJP was able to achieve this since it 
was in power in the state and hence was able to deal with this issue well.

Opposition's attitude: The opposition Congress has only itself to blame for not 
capitalising on various failures of the BJP in the state. When the election 
process was announced, each one thought that the BJP would be put on the 
backfoot by the Congress. However, the Congress failed to capitalise on this 
factor and continued to remain a hopelessely divided force in Karnataka. 
Leaders of the party were more interested in safeguarding their factions rather 
than taking the party forward. There was a lot of infighting over the 
candidature of Margaret Alva, S Bangarappa, CK Jaffer Sharrief and HT 
Sangliana. There was a lot of negative campaigning by partymen against these 
candidatures. The joke in Karnataka is that no one defeats the Congress, but 
the party defeats itself. Speaking of the third largest party in Karnataka, the 
JD-S, the campaign was strong and vigorous only in certain parts of the state. 
The focus was more on Kumaraswamy, Zameer Ahmed and H D
 Deve Gowda and it seemed as though the party was more interested in winning 
only these three seats.

Better vote share: The BJP also benefitted immensely from an improvement in 
vote share. While in 2004, the party had a vote share of 34.8 per cent, this 
time around the party got 41.6 per cent of the vote. This is a major factor 
since if compared to the rest of the states, the BJP has not managed to 
increase its vote share compared to 2004.

The improvement of the party's vote share in Karnataka is also largely due to a 
sympathy factor for the party in the state. The elections were regarded as BJP 
vs the rest. A large number of voters especially from the Hindu community felt 
that the party was being singled out and hence voted for it in large numbers. 
Take the Dakshin Kannada constituency for instance where no poll pundit got his 
or her prediction right. Mohan Bhandari, BJP district president says that there 
was a negative campaign against the party. There were sermons in churches 
urging the people to vote against the BJP. Voters both young and old were 
driven into Mangalore and asked to cast their vote against the BJP. However the 
Hindus in Dakshin Kannada felt that it was an uncessary campaign and decided to 
come out and vote in favour of the BJP in large numbers and in the bargain 
created a record of sorts. The polling percentage in Dakshin Kannada is the 
highest till date with 74.44
 per cent of which the BJP got 49.16 per cent of the votes.

While the BJP managed to retain all the 18 seeats that it had won the last 
time, the party increased its tally by one thanks to delimitation. The new 
constituency, Bangalore Central was bagged by the BJP this time. The fact that 
the BJP managed to retain Bangalore, Bangalore-South, Bangalore-North and win 
Bangalore Central and Dakshin Kannada (formerly Mangalore) is also an 
indication that most of the urban voters has preferred this party.

Call it BJPisation of newcomers
http://www.dnaindia.com/report.asp?newsid=1257603

Rohith BR
Thursday, May 21, 2009 3:21 IST

Bangalore: It's almost like back to school for newcomers to the BJP,
but a grilling one. The state party leadership is putting all those
who defected to the BJP through a two-day reorientation workshop to
ensure their ideological makeup conforms to that of the party.

All newcomers, including political veterans such as DB Chandre Gowda,
Ramesh Katti, GS Basavaraju, Gurupadappa Nagamarapalli, LR
Shivaramegowda, CP Yogeshwar, HC Srikantaiah, C Chennigappa, Gowri
Shankar, J Narasimhaswamy and hundreds of taluka-and panchayat- level
partymen, will be reoriented at the end of May.

"The participants will have to follow a rigorous schedule: Wake up
early at 5.30 am, do physical exercise, play group games and
brainstorming sessions," a BJP worker, who is part of the workshop
management committee, said.

"We will brief them about BJP's history, the importance of Hindutva,
the relation between RSS and BJP, the relationship between RSS and the
government," an organising secretary said. Senior party workers and
RSS pracharaks will supervise the classes.

Breakfast will be restricted to panchanna (a khichdi made using rice
and pepper); meals will comprise rice, sambhar and rasam; kashaya, a
herbal concoction, and lavancha-flavoured hot water are on the menu.
The participants will retire to bed by 10.30pm.

The programmes will be held at district head-offices. "Organising
secretaries at BJP's district offices have been asked to draw up a
timetable for the two-day workshop," a BJP member said.

But how do newcomers react to the reorientation? A former Congressman,
now with the BJP, said: "To understand the new organisation, such
programmes are important."

However, others are not so gung-ho. "They should not try to brainwash
new minds," a former corporator said.


      

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