On Tue, Jun 20, 2023 at 10:35 PM John Delaney <johni...@chromium.org> wrote:

> Contact emails
>
> johni...@chromium.org, csharri...@chromium.org
>
> Explainer
>
> https://github.com/WICG/conversion-measurement-api/blob/main/EVENT.md
>
> https://github.com/WICG/conversion-measurement-api/blob/main/AGGREGATE.md
>
>
> https://github.com/WICG/conversion-measurement-api/blob/main/AGGREGATION_SERVICE_TEE.md
>
> Specification
>
> https://wicg.github.io/conversion-measurement-api
>
> Summary
>
> This API measures ad conversions (e.g. purchases) and attributes them to
> ad interactions without using cross-site persistent identifiers like
> third-party cookies. The API allows measurement through both event-level
> reports sent directly from the browser, and aggregatable reports which can
> be processed through a trusted service to create summary reports of
> attribution data.
>
> While we believe the current version of the API covers the core use cases,
> we are working in parallel to ship future updates with a number of
> auxiliary features that are still in development, including multiple
> aggregation service coordinator support and report verification, among
> others.
>
> Blink component
>
> Internals > AttributionReporting
> <https://bugs.chromium.org/p/chromium/issues/list?q=component:Internals%3EAttributionReporting>
>
> TAG review
>
> https://github.com/w3ctag/design-reviews/issues/724
>
> TAG review status
>
> Pending
>
> Risks
>
> Interoperability and Compatibility
>
> There are several other different attribution measurement proposals from a
> variety of browser vendors and companies, each offering different forms of
> privacy and utility.
>
> Safari has proposed and implemented Private Click Measurement (
> https://privacycg.github.io/private-click-measurement/).
>

Can you expand (or point to existing docs) about the differences between
this and PCM? What's the likelihood of future convergence? What are
developers expected to do in the meantime?


>
> Interoperable Private Attribution (
> https://github.com/patcg-individual-drafts/ipa/blob/main/IPA-End-to-End.md)
> has been proposed by Mozilla and Meta for Private Measurement within the
> Private Advertising Technology Community Group. See
> https://github.com/patcg-individual-drafts/ipa/issues/59 for our position
> on this proposal.
>

I appreciate y'all's engagement with that proposal and your commitment
<https://developer.chrome.com/docs/privacy-sandbox/attribution-reporting/chrome-shipping/#:~:text=Chrome%20would%20provide%20a%20careful%20migration%20to%20any%20possible%20interoperable%20replacement.>
.


>
> Gecko: No official position (
> https://github.com/mozilla/standards-positions/issues/791)
>
> WebKit: No official position (
> https://github.com/WebKit/standards-positions/issues/180)
>
> Web developers: Positive engagement in origin trial from 9+ testers
> <https://github.com/WICG/attribution-reporting-api/blob/main/ara-tester-list.md>
>
> See the post: Why Chrome plans to ship the Attribution Reporting API (
> https://developer.chrome.com/docs/privacy-sandbox/attribution-reporting/chrome-shipping/)
> for additional context on interop risk and how we are thinking about the
> other proposals and the active work being done in this space.
>
> Ergonomics
>
> Attribution Reporting allows integration via HTTP headers and common
> loading APIs, which are widely used for attribution measurement today to
> ease adoption.
>
>
> Activation
>
> A successful API flow involves registering multiple events across multiple
> different navigations/pages. API reports contain either coarse or encrypted
> information that can be difficult to compare directly with cookie-based
> measurement. The current proposal includes a debugging mode to facilitate
> testing and integration.
>
>
> WebView application risks
>
> Does this intent deprecate or change behavior of existing APIs, such that
> it has potentially high risk for Android WebView-based applications?
>
> No
>
>
> Debuggability
>
> The proposal includes debugging features (
> https://wicg.github.io/attribution-reporting-api/#issue-verbose-debug-report-request),
> which are gated behind SameSite=None cookies to support migration from
> existing cookie-based measurement to the Attribution Reporting API.
>
> Developer documentation on debug reports: Debug Attribution Reporting
> <https://developer.chrome.com/docs/privacy-sandbox/attribution-reporting-debugging/>
>
> Developer documentation on Noise Lab: Experiment with summary report
> design decisions
> <https://developer.chrome.com/docs/privacy-sandbox/summary-reports/design-decisions/>
>
> Attribution Reporting API Internals: chrome://attribution-internals/
>
>
> Will this feature be supported on all six Blink platforms (Windows, Mac,
> Linux, Chrome OS, Android, and Android WebView)?
>
> No, this feature is not supported on Android WebView. We plan to support
> WebView attribution measurement through Cross App and Web Attribution
> Reporting  (
> https://groups.google.com/a/chromium.org/g/blink-dev/c/gTvI5x-qex8/m/tK2huQq9AwAJ
> )
>
> Is this feature fully tested by web-platform-tests
> <https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>
> ?
>
> Reports sent through the API are subject to large delays and noise. Most
> tests
> <https://source.chromium.org/chromium/chromium/src/+/main:third_party/blink/web_tests/wpt_internal/attribution-reporting/>
> are currently internal web tests, and we are proposing new WebDriver APIs
> <https://github.com/WICG/attribution-reporting-api/pull/843> to support
> testing via web-platform-tests. See this doc
> <https://docs.google.com/document/d/1WZ_absA9vSyeWNyzyrb8SEKiQdmV_bJUs3IZEsSB7lc/edit>
> for more information on the complexities of testing this feature.
>
> DevTrial instructions
>
> https://developer.chrome.com/docs/privacy-sandbox/attribution-reporting/
>
> Requires code in //chrome?
>
> False
>
> Tracking bug
>
> https://bugs.chromium.org/p/chromium/issues/detail?id=1014604
>
> Estimated milestones
>
> We intend to do an incremental ramp to 100% in Stable starting with Chrome
> Release M115 (see https://chromiumdash.appspot.com/schedule).
>
>
> Anticipated spec changes
>
> We have a number of auxiliary features we are planning to add support for:
>
>    -
>
>    Report verification
>    
> <https://github.com/WICG/attribution-reporting-api/blob/main/report_verification.md>
>    -
>
>    Flexible event-level configurations
>    
> <https://github.com/WICG/attribution-reporting-api/blob/main/flexible_event_config.md>
>    -
>
>    Support for multiple aggregation services
>    
> <https://github.com/WICG/attribution-reporting-api/blob/main/AGGREGATE.md#data-processing-through-a-secure-aggregation-service>
>    -
>
>    Custom lookback windows
>    <https://github.com/WICG/attribution-reporting-api/issues/769>
>    -
>
>    Aggregate debug reporting
>    
> <https://github.com/WICG/attribution-reporting-api/issues/705#issuecomment-1529717079>
>
>
> These are backwards compatible changes which add new reporting
> capabilities not possible in the core API.
>
> We anticipate potential changes to certain parameters and limits
> <https://wicg.github.io/attribution-reporting-api/#vendor-specific-values>
> in response to developer feedback.
>
> Link to entry on the Chrome Platform Status
>
> https://chromestatus.com/feature/6412002824028160
>
> Links to previous Intent discussions
>
> Intent to prototype:
> https://groups.google.com/a/chromium.org/g/blink-dev/c/7B0ldtZR_68/m/GjLBu0n4DgAJ
>
> Intent to Experiment:
> https://groups.google.com/a/chromium.org/g/blink-dev/c/jEnNpideO1Y/m/nlEDdjmnCgAJ
>
> Intent to Extend Experiment:
> https://groups.google.com/a/chromium.org/g/blink-dev/c/jEnNpideO1Y/m/nlEDdjmnCgAJ
>
>
> This intent message was generated by Chrome Platform Status
> <https://chromestatus.com/>.
>
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