Contact emails
[email protected], [email protected]

Explainer
https://w3c.github.io/attribution/#overview


Specification
https://w3c.github.io/attribution


Summary
Measures advertising performance by providing a way to register ad impressions 
and later attribute conversions (eg purchases) to them in a way that does not 
enabling tracking.


Blink component
Blink


Web Feature ID
Missing feature


Motivation
To define a means of performing attribution for advertising that does not 
enable tracking, unlike the way much web-based ad measurement is done today (eg 
via third-party cookies). This API is a multi-browser effort, informed by the 
prior work on attribution in Chrome's Attribution Reporting API (ARA), as well 
as Meta and Mozilla's Interoperable Private Attribution (IPA) and WebKit's 
Private Click Measurement (PCM) work.


Initial public proposal
https://github.com/w3c/attribution/commit/b4f5331d76b603381383ce38f993443091205117


Requires code in //chrome?
False


Estimated milestones

No milestones specified



Link to entry on the Chrome Platform Status
https://chromestatus.com/feature/6331756636667904?gate=5129782994010112


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