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Explainer https://w3c.github.io/attribution/#overview Specification https://w3c.github.io/attribution Summary Measures advertising performance by providing a way to register ad impressions and later attribute conversions (eg purchases) to them in a way that does not enabling tracking. Blink component Blink Web Feature ID Missing feature Motivation To define a means of performing attribution for advertising that does not enable tracking, unlike the way much web-based ad measurement is done today (eg via third-party cookies). This API is a multi-browser effort, informed by the prior work on attribution in Chrome's Attribution Reporting API (ARA), as well as Meta and Mozilla's Interoperable Private Attribution (IPA) and WebKit's Private Click Measurement (PCM) work. Initial public proposal https://github.com/w3c/attribution/commit/b4f5331d76b603381383ce38f993443091205117 Requires code in //chrome? False Estimated milestones No milestones specified Link to entry on the Chrome Platform Status https://chromestatus.com/feature/6331756636667904?gate=5129782994010112 This intent message was generated by Chrome Platform Status. -- You received this message because you are subscribed to the Google Groups "blink-dev" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/a/chromium.org/d/msgid/blink-dev/693aca2d.710a0220.1d2509.09a9.GAE%40google.com.
