Cool, it's great to see all the major browser vendors and at least one major ad tech provider working together on a unified proposal in this space! I'm excited to see how this develops.
Rick On Thu, Dec 11, 2025 at 8:42 AM Chromestatus < [email protected]> wrote: > *Contact emails* > [email protected], [email protected] > > *Explainer* > https://w3c.github.io/attribution/#overview > > *Specification* > https://w3c.github.io/attribution > > *Summary* > Measures advertising performance by providing a way to register ad > impressions and later attribute conversions (e.g. purchases) to them in a > way that does not enabling tracking. > > *Blink component* > Blink > <https://issues.chromium.org/issues?q=customfield1222907:%22Blink%22> > > *Web Feature ID* > Missing feature > > *Motivation* > To define a means of performing attribution for advertising that does not > enable tracking, unlike the way much web-based ad measurement is done today > (e.g. via third-party cookies). This API is a multi-browser effort, > informed by the prior work on attribution in Chrome’s Attribution Reporting > API (ARA), as well as Meta and Mozilla’s Interoperable Private Attribution > (IPA) and WebKit’s Private Click Measurement (PCM) work. > > *Initial public proposal* > > https://github.com/w3c/attribution/commit/b4f5331d76b603381383ce38f993443091205117 > > *Requires code in //chrome?* > False > > *Estimated milestones* > > No milestones specified > > > *Link to entry on the Chrome Platform Status* > https://chromestatus.com/feature/6331756636667904?gate=5129782994010112 > > This intent message was generated by Chrome Platform Status > <https://chromestatus.com>. > > -- > You received this message because you are subscribed to the Google Groups > "blink-dev" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion visit > https://groups.google.com/a/chromium.org/d/msgid/blink-dev/693aca2d.710a0220.1d2509.09a9.GAE%40google.com > <https://groups.google.com/a/chromium.org/d/msgid/blink-dev/693aca2d.710a0220.1d2509.09a9.GAE%40google.com?utm_medium=email&utm_source=footer> > . > -- You received this message because you are subscribed to the Google Groups "blink-dev" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion visit https://groups.google.com/a/chromium.org/d/msgid/blink-dev/CAFUtAY8ys68mMfK%2Bw%3DOEVQV2bC4fkZWx_q0M9FJkwXV2b2eK2Q%40mail.gmail.com.
