Thanks Brian. This is a great start! I've recorded these on the wiki for now:
https://openid.pbwiki.com/Marketing Would definitely be great to start thinking about planning specific agenda/action items and tasks to take these on in 2009! Chris On Mon, Dec 15, 2008 at 8:29 PM, Brian Kissel <[email protected]> wrote: > Agreed we need to get more systematic about this. It's one of the things > we want to pursue across all the committees in 2009. Off the top of my > head, here are a few things that I have heard requested. If there are > volunteers to take them on, that would be great: > > > > · An update to Joseph Smarr's tutorial on how to deploy OpenID on > your website using the open source libraries > > · ROI analysis for various use cases of OpenID – what are revenue > enhancement or costs reduction impacts of OpenID, how much will it cost to > deploy, and consequently what is the return on investment (ROI) for > deploying OpenID on my site > > · Specific case studies on the benefits of OpenID – site X saw > registrations go up by 15%, site Y saw forgotten password costs go down by > 10%, site Z gathered additional customer account registration data by > consuming SREG data, etc. > > · Volunteers to create more content for the OIDF website for > prospective RPs – this would also involve interviewing RPs to find out what > content they'd like to see on the OIDF website > > · An overview of SREG and AX and how to use them for RPs > > · Best practices for RP deployment – this goes beyond the "how to" > in the first bullet, to discuss things like UX, linking OpenIDs to existing > accounts, managing disparate data from multiple sources, etc. > > · Benchmarking the websites of other SIGs and foundations to see > > o what website capabilities they offer that OIDF should, how we could > improve navigation, organization, search, etc. on our site > > o what programs they offer for members that we might consider for our > members > > > > I'm sure others on the list have suggestions on things that the OIDF > could/should be doing to help drive adoption and usage from a marketing > perspective, so I'd suggest those people who are interested should subscribe > to the marketing mailing list and we can start developing our plans for > 2009. > > > > Cheers, > > > Brian > > *==============* > > *Brian Kissel* > > *Cell: 503.866.4424* > > *Fax: 503.296.5502* > > > > *From:* Chris Messina [mailto:[email protected]] > *Sent:* Monday, December 15, 2008 7:57 PM > *To:* Brian Kissel > *Cc:* OpenID List; [email protected]; Zac Bjelogrlic > *Subject:* Re: Status of the Customer Research Committee (Was: Re: > [OpenID] Several Questions for the Current & Future Board) > > > > Thanks Brian. > > > > Is there a list of ongoing marketing activities and a list of goals, > objectives or measurements we're using to gauge our progress? > > > > I found the mailing list, but it looks dead: > > > > http://openid.net/pipermail/marketing/ > > > > Jsut as with the CRC, I'd love to see a list of what's going on with this > committee on the wiki. I'm happy to transcribe what information is available > so that we can get ourselves sorted and our priorities assigned. > > > > I feel like there's been lots of chatter on the OpenID mailing lists lately > but not enough meaty opportunities to get people involved in owning a piece > of the pie. > > > > If we can start bite-chunking the work and assigning it to some of the more > active posters on the OpenID lists, I think, given the free time some of us > seem to have available, we might be able to make incredible progress (think: > we're leveraging the opportunity provided by Cory Doctorow's cognitive > surplus!). > > > > Chris > > On Mon, Dec 15, 2008 at 7:42 PM, Brian Kissel <[email protected]> wrote: > > I believe we've spent $10K with Market Focus so far (Johannes?) and BBC > sponsored the meals and facilities at the NYC meeting (many thanks to Zac > Bjelogrlic and the BBC team for their leadership and generosity). One key > next step was the UX Summit sponsored by Yahoo. There have been separate > related initiatives by many of the OPs focused user profile data management. > Some preliminary discussions have happened around business and legal > frameworks, but don't know that there is much to share on that yet. I'd > imagine next steps will be determined by the Customer Research and Marketing > Committees in the context of next year's operating plan and budget. > > > > Cheers, > > > Brian > > *==============* > > *Brian Kissel* > > *Cell: 503.866.4424* > > *Fax: 503.296.5502* > > > > *From:* Chris Messina [mailto:[email protected]] > *Sent:* Monday, December 15, 2008 6:17 PM > *To:* Brian Kissel > *Cc:* OpenID List; [email protected] > *Subject:* Status of the Customer Research Committee (Was: Re: [OpenID] > Several Questions for the Current & Future Board) > > > > Ok, thanks for that. > > > > Do we have any additional documentation or reports? > > > > I'll transcribe elements of that presentation to the wiki in the meanwhile. > > > > It'd be good to know if this work is ongoing, and if so, how to get > involved or what outcomes are expected as well as how much was spent on the > deliverables we've currently received. > > > > Chris > > On Mon, Dec 15, 2008 at 6:00 PM, Brian Kissel <[email protected]> wrote: > > Yes, one public summary from IIW in Mt. View: > http://www.slideshare.net/bkkissel/openid-foundation-market-research-report-from-iiwb-2008-presentation > This is just a summary from a more detailed report that Johannes initiated > with an outside market research firm named Market Focus. Market Focus > attended the Content Provider Advisory Committee meeting, then did a series > of one-on-one interviews with several of the participants as well as other > RPs, prospective RPs, and OPs. > > > > Cheers, > > > Brian > > *==============* > > *Brian Kissel* > > *Cell: 503.866.4424* > > *Fax: 503.296.5502* > > > > *From:* [email protected] [mailto:[email protected]] *On > Behalf Of *Chris Messina > *Sent:* Monday, December 15, 2008 5:48 PM > *To:* Johannes Ernst > *Cc:* OpenID List > > > *Subject:* Re: [OpenID] Several Questions for the Current & Future Board > > > > On Mon, Dec 15, 2008 at 4:05 PM, Johannes Ernst <jernst+openid.net@ > netmesh.us> wrote: > > > Re the CRC work: I personally got on the phone with every board member that > I could get a hold of in the week before I asked for funding the external > consultant -- you will recall that you and I talked about it, too, on the > phone, prior to the board meeting. So I'm at loss to understand what you > mean by not having been consulted. > > > > This is a separate topic, but I searched around for the results of the CRC > committee and all I came up with was this page (ported from the original > wiki): > > > > https://openid.pbwiki.com/Customer-Research-Committee > > > > Are the results of this study available? > > > > Chris > > > -- > Chris Messina > Citizen-Participant & > Open Technology Advocate-at-Large > factoryjoe.com # diso-project.org > citizenagency.com # vidoop.com > This email is: [ ] bloggable [X] ask first [ ] private > > > > __________ Information from ESET NOD32 Antivirus, version of virus > signature database 3694 (20081215) __________ > > > > The message was checked by ESET NOD32 Antivirus. > > > > http://www.eset.com > > > > __________ Information from ESET NOD32 Antivirus, version of virus > signature database 3694 (20081215) __________ > > The message was checked by ESET NOD32 Antivirus. > > http://www.eset.com > > > _______________________________________________ > general mailing list > [email protected] > http://openid.net/mailman/listinfo/general > > > > > -- > Chris Messina > Citizen-Participant & > Open Technology Advocate-at-Large > factoryjoe.com # diso-project.org > citizenagency.com # vidoop.com > This email is: [ ] bloggable [X] ask first [ ] private > > > > __________ Information from ESET NOD32 Antivirus, version of virus > signature database 3694 (20081215) __________ > > > > The message was checked by ESET NOD32 Antivirus. > > > > http://www.eset.com > > > > > -- > Chris Messina > Citizen-Participant & > Open Technology Advocate-at-Large > factoryjoe.com # diso-project.org > citizenagency.com # vidoop.com > This email is: [ ] bloggable [X] ask first [ ] private > -- Chris Messina Citizen-Participant & Open Technology Advocate-at-Large factoryjoe.com # diso-project.org citizenagency.com # vidoop.com This email is: [ ] bloggable [X] ask first [ ] private
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