Jean-Louis Couturier wrote:
> 
> Advertising space is somewhat based on viewership, which indeed cannot be
> counted, but mostly, its about number of hits.  For example, Google's prices
> 
> are based on the popularity of the words to which the add is associated as
> well as the number of follow throughs, or the number of people who actually
> click on the link to the advertiser's page.
> 
> If you don't see the ad, you can't be interested which means that you don't
> try to find out more by clicking on the ad and the host doesn't get that
> revenue.

So, from the sounds of it, I should do all of my everything on Google. 
:)

I'll certainly keep Google in mind when I'm searching for commerce
websites, then.

        Julia
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