http://www.drudgereport.com/flash.htm

FOXNEWS ORDERS AN END TO WORD-PLAYS ON SCHWARZENEGGER MOVIES; SERIOUS
CANDIDATE, SERIOUS COVERAGE
Sun Aug 24 2003 16:10:31 ET 

Fox News Channel senior vice president John Moody has ordered an end to
Schwarzenegger movie puns in news rotations, according to a report set
for Monday release. 

"Total Recall," "The Governator," and "Running Man" may be but a few of
the never-ending examples on-air Schwarzenegger cuties - but Moody's had
enough. 

NYT media watcher Jim Rutenberg is preparing to root out a memorandum
posted recently in the Fox News computer system: "The urge may seem
irresistible to play off Arnold Schwarzenegger's acting career," Moody
wrote. "Resist it. Otherwise the effect is often to belittle the
candidacy of the front-runner for one of the most important offices in
the U.S., and that's not fair and balanced. No more references to
'Conan,' 'Terminator,' and 'Kindergarten Cop' as shorthand for the
candidate.... Certainly don't suggest he is part of a 'circus' or lump
him in with novelty candidates" like Gary Coleman... Ask yourself if your
clever turn of phrase is suggesting that Schwarzenegger's candidacy isn't
a serious one. That's exactly the case his political opponents want to
press. We need to play it down the middle." 

Fox is the only one of the three major cable networks so far to draft
such a policy, reports Rutenberg. 

John J. Stack, the Fox News Channel vice president for news gathering
said of Schwarzenegger, "People do recognize him from his films, but he
is now undertaking a very serious mission and we want people to be told
all about it."

Besides, he said, California voters, faced with huge economic problems,
are by now getting bored with the frivolous aspects of the campaign.

"The circus component is starting to subside. People have gotten their
yuks about the porn star and the sitcom representative," he said, "but I
think people want to get down to dollars and cents." 

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