What I mean by intuitive is that many other build tools [2], which have standard tasks, use the name "test" for exactly this purpose. So, many programmers can immediately reuse their knowledge to such simple tasks as running tests, which makes it easier (at least a bit) to join a project. Reuse of their knowledge _is_ better solution that making them to read endless manuals.
I would hope that any programmer can run a simple command, no matter what it is, by reading a simple README or INSTALL file, and not depend on the rest of the world to adapt after him.
