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https://issues.apache.org/jira/browse/CB-11?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=13138566#comment-13138566
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Andrew Lunny commented on CB-11:
--------------------------------

Full disclosure: I suggested the name Callback, and I would like a blue 
bikeshed.

Google-juice is a non-issue - things are difficult to search for until they're 
not. See Node, Prototype, ".net", etc etc. In the short-mid term, the vast 
majority of resources (books, documentation, blog posts, Stack Overflow 
discussion) will be under the name PhoneGap, until the new name gets enough 
traction.

A more legitimate concern, to my mind, is that "Callback" could be a confusing 
name in prose documentation, as in
"once the Callback deviceready event has fired call the Callback Camera API, 
passing it a success callback and an error callback."

You can get away with an acronym when for written prose - "call the CB.Camera 
API..." - but that doesn't work for spoken prose.

To avoid this confusion, I propose the new name "CallBackTheLibrary" :)
                
> come up with a new project name
> -------------------------------
>
>                 Key: CB-11
>                 URL: https://issues.apache.org/jira/browse/CB-11
>             Project: Apache Callback
>          Issue Type: Bug
>            Reporter: Patrick Mueller
>
> During the transition of the PhoneGap project to Apache, the project was 
> renamed to "Callback", due to some concerns with the name "PhoneGap".  It 
> seems that "Callback" isn't a great name either - it's a commonly used term, 
> and so internet searches of "Callback" bring up too many non-relevant hits.
> Got something better?

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