NETWORK WORLD NEWSLETTER: CURRID & COMPANY'S TECHNOLOGY 
EXECUTIVE
08/23/04

Dear [EMAIL PROTECTED],

In this issue:

* What IT asset management certification could do for you
* Links related to Technology Executive
* Featured reader resource
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Grid computing is breaking out. Familiar mostly to academics, 
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the corporate world.   Included in this white paper, results and 
interviews from a global survey among Sr Executives, click to 
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Today's focus:  IT asset mgmt.: Your certification could help 
your firm save money

By Linda Musthaler

In a recent opinion column in Network World (see link below), I 
griped about the need for a technical certification for software 
license management since the options are getting so complicated 
these days.  Perpetual licensing.  Subscription licensing.  
Utility "pay-as-you-go" licensing.  How is anyone supposed to 
know what is best for an enterprise?

It turns out there is an organization to help you deal with the 
challenges of asset management, and not only does the agency 
offer one certification - it offers four.

The International Association of IT Asset Managers (IAITAM) is 
the advocacy group and service organization for the IT asset 
management professional.  I learned from my discussion with 
IAITAM President Barbara Rembiesa that IT asset management is a 
profession, not just a side job.  Her organization exists to 
help educate and certify these professionals, and to promote 
standards and legislation regarding fair licensing and usage of 
IT hardware and software.

"IT assets are often a company's second largest expense, coming 
behind the cost of employees," says Rembiesa.  "It takes a 
knowledgeable professional to manage these assets wisely."

IAITAM offers training and certification to help individuals and 
their organizations deal with everything from acquisition to 
disposal of hardware and software.  "With proper asset 
management tools and techniques, it's possible for an enterprise 
to reduce its IT budget by up to 30%," Rembiesa says.

The three individually obtained certifications offered are:

* Certified Software Asset Manager (CSAM) - focused on software 
��license management, compliance, contract negotiations, and 
��change management techniques. 
* Certified Hardware Asset Management Professional (CHAMP) - 
��focused on hardware licenses and agreement negotiations, 
��maintenance contract management, lifecycle management, inventory 
��and redeployment or disposal of assets. 
* Certified IT Asset Manager (CITAM) - focused on 
��software/hardware licensing, compliance, contract knowledge 
��management, legislation, savings opportunities, and developing 
��policies and procedures.

The corporate certification is:

* Compliance Audit Process Certification (CAPc) - focused on 
��asset management best practices within the corporate structure.

IAITAM offers specific training that leads to the certifications 
above.  All training and the certifications are vendor-neutral, 
although the candidate will learn about various vendors' tools 
for discovery, repository, metering and usage, and disposal. "We 
teach our students about the tools they can use to get the best 
return on their investment," Rembiesa says.  "We help them 
figure out what kinds of licenses are best for their own 
situations.  We help them look at the usage of an asset, and to 
evaluate if they are spending money wisely."

A good asset manager can save the organization significant 
money.  For example, many companies often over-purchase software 
licenses - typically by 10% to 15% - to ensure they comply with 
the license agreements.  Further, they may contract for 
maintenance and support that is underutilized.  "The key to 
managing your assets is in knowing what's in your contracts," 
Rembiesa says.  "You need to wade through the legalese to know 
how your hardware and software can be used, by whom, when, and 
how.  The vendor isn't going to help you maximize your 
investment - it's all up to you."

Jack Blackburn of Northrop Grumman attended IAITAM training and 
used his newly-acquired asset management skills to identify 
contract errors and overlaps and underutilized assets that added 
up to nearly $500,000 in savings over five years.  Rembiesa 
encourages students to "look for the low hanging fruit" of cost 
savings in order to fund a more extensive asset management 
program throughout the enterprise.

While cost savings are always appreciated, many corporate 
executives also are concerned about laws and legislation that 
affect IT assets, including Sarbanes-Oxley, the National 
Computer Recycling Act, Title 17 of the copyright law, and 
others.  Even unintentional non-compliance with such laws can be 
costly. 

The Business Software Alliance (BSA), the organization that 
audits companies suspected of using unlicensed software, has 
collected more than $15 million in settlements over the past 
three years.  That figure could well climb into the hundreds of 
millions, as Gartner predicts that 40% of all medium and large 
companies could be targeted for BSA audits in the next two years 
- four in ten companies to be audited - that's a pretty high 
risk.  It's time to get your house in order now to mitigate 
those risks.

IAITAM plans to launch a magazine called "IT Asset Knowledge" 
this fall.  If you're interested in a free subscription, send 
your request to <mailto:[EMAIL PROTECTED]>.  Or, consider 
attending IAITAM's annual asset management conference in Las 
Vegas this October.  Whether you get certified or just take the 
training, IT asset management is an important profession that 
will get you noticed by the CIO, CFO and CEO.

Linda Musthaler is vice president of Currid & Company.  You can 
write to her at <mailto:[EMAIL PROTECTED]>

RELATED EDITORIAL LINKS

Software licensing grows complex
Network World, 07/26/04
http://www.nwfusion.com/columnists/2004/072604musthaler.html

The International Association of IT Asset Managers
�
http://www.iaitam.org/

State IT execs betting on VoIP
Network World, 08/23/04
http://www.nwfusion.com/news/2004/082304nastd.html?nl2
_______________________________________________________________
To contact: Linda Musthaler

Currid & Company <http://www.currid.com/> researches 
information technology and how it can change the rules of 
business. Analysts focus on emerging technologies and methods by 
which organizations can obtain the best results from these 
innovations. Currid & Company offers consulting services to 
computer industry and corporate clients to help define and 
fulfill the potential of these exciting technologies. To learn 
more about emerging technologies that affect your business and 
your life, visit Your Digital Minute 
<http://www.yourdigitalminute.com/> , brought to you by Currid & 
Company.
_______________________________________________________________
This newsletter is sponsored by Oracle 
An Economist Intelligence Unit White Paper: From Grid to Great? 

Grid computing is breaking out. Familiar mostly to academics, 
government groups, and scientific researchers, this technology 
that links together the power of diverse computers to create 
powerful, fast and flexible systems is beginning to catch on in 
the corporate world.   Included in this white paper, results and 
interviews from a global survey among Sr Executives, click to 
download now  
http://www.fattail.com/redir/redirect.asp?CID=75669
_______________________________________________________________
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