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STRATEGIC DEVELOPER: JON UDELL                  http://www.infoworld.com
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Thursday, September 2, 2004

THE HUMAN INFORMATION FILTER

By Jon Udell

Posted August 27, 2004 3:00 PM Pacific Time

In last week's column, I mentioned del.icio.us, Joshua Schachter's
"social bookmarking" service. Since then, I've explored the service more
deeply in a series of blog entries. Using del.icio.us, I'm now able to
process information in dramatically more efficient ways. Let's look at
some of the reasons why.

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For starters, del.icio.us is a machine-independent way to store
bookmarks. From any Web page, you can use a del.icio.us bookmarklet to
post the page's URL, title, description, and a set of keywords or tags.
>From any computer, you can then recover the page by searching for text
in the title or description or by navigating to it using one of its
tags.

Dumping your own information into a service is always a concern. What if
the service goes belly-up? You need an exit strategy, and del.icio.us
provides exactly the right kind. A simple URL retrieves all your posts
as an XML file. I now run a scheduled daily fetch of that URL, so that
everything I add to del.icio.us is backed up locally.

A clean exit strategy is obviously desirable. Less obvious but equally
crucial is a robust entry strategy. How easily can you import your own
data into the service? The test case here was an XML file with hundreds
of my blog entries. Thanks to the simplicity of del.icio.us' API, which
is similar to REST (representational state transfer), it passed the test
with flying colors. After tagging the entries with keywords, I
transformed the file into the set of URLs needed to populate my slice of
the del.icio.us namespace. Suddenly, my blog entries and InfoWorld
columns became navigable in a new and powerful way.

Of course, most blogging systems support categorized browsing. But I
quit using my blog that way because I wasn't interested in building a
private taxonomy. A tag in del.icio.us is really a topic in a
publish/subscribe network. When I assign a tag to an item, I'm routing
the item to a topic. Anyone who subscribes to that topic using its RSS
feed can monitor the items flowing to it.

If anyone can publish to a topic, won't the signal-to-noise ratio
degrade? Yes, but del.icio.us has another ace up its sleeve. For a given
topic, you could subscribe to all items, but you might rather subscribe
to postings only from people whose views on that topic you trust. On the
topic of social software, for example, Clay Shirky and Sebastien Paquet
are two observers who would make excellent filters.

In a March 2003 column, I wrote about the challenges of doing
publish/subscribe at Internet scale. David Rosenblum, who was then CTO
of messaging startup PreCache, had described to me an optimization
procedure he called "filter merging." The architecture of del.icio.us
lends itself to just that kind of optimization. The combination of
several trusted human filters, with respect to some topic of interest,
yields a powerful merged filter.

Nothing about del.icio.us is rocket science. A competent developer could
re-create the service in short order. And that's one of its greatest
strengths. We're all becoming information routers, but we're still
discovering how the process needs to work. To do the experiment, we'll
need flexible and lightweight systems that are easy to implement, join,
use, and build on. Joshua Schachter has shown how to build the right
kind of laboratory.

Jon Udell is lead analyst at the InfoWorld Test Center.


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