PREFACE: Within the last three weeks you SIGNED-UP to receive Update -- the every-two weeks ezine sent to members of NOBOSS (the National Organization of Business Opportunity Seekers and Active Home-Based Entrepreneurs)
This is what makes NOBOSS unique. The reality is that MOST reputable business publications (like Entrepreneur Magazine) direct their articles and information to the 'small business' start-up or franchise entrepeneur who may invest tens of thousands... our typical NOBOSS member who looks to launch a home-based business on a full time or part time basis that requires limited capital -- in the hundreds or low thousands to get started. Thus our editorial and focus is directed to this one group -- the average homepreneur. PLUS, unlike most other onlne publications that target this same market, we've no ax to grind. There is no biz-op one we are partial to. This is because we are a publisher and NOT A PARTICIPANT. In other words, we don't receive kickbacks or rebates for recruiting our members into any home-biz. Yes -- we do get advertising/promotion dollars BUT we won't accept ads from any program that we'd not want to investigate ourselves if our available time was not consumed by producing NOBOSS ezines and our website. All of which explains why, once a year or so, we call your attention to our 'Credo.' It's a statement of the things that we believe and its an up-front listing of issues that make your NOBOSS Update unique amidst the hoop-and-hoopla that surrounds so many of our contemporary home-biz sites and ezines. Which explains why THE NOBOSS CREDO is in our Top Story position IN this SAMPLE issue -- originally distributed to over 100,000 active NOBOSS members on 8/12. You be the judge! The NOBO$$ 2004 Update An E-ZINE of Insights and Information for Homebased Entrepreneurs & Biz Opportunity Seekers ------------------------------------------------------------ Vol. 10, Issue 14 http://www.noboss.com 08/12/04 ------------------------------------------------------------ ************************************************************ * Responding to the dynamic world we live in, NOBOSS * strives to arrive in your e-mailbox with some special * hot-off the-press communication of significant interest to * the serious biz-op seeker/active home-based entrepreneur ******************************************************* IPT! IF YOU ARE CHANGING YOUR EMAIL ADDRESS you need to update your Profile OR to CANCEL RECEIPT OF NOBOSS UPDATE, PLEASE FOLLOW INSTRUCTIONS at the bottom of this posting. ************************************************************ **************** *NOBOSS PrimeSpot* *********************** * * EARN UP TO $40,000 part-time AND OVER $100,000 full-time * American Home Inspectors Training Institute * **** < http://www.noboss.com/moreinfo.php?vID=25 > **** * ************************************************************ ============ CONTENTS =========================== IN THlS ISSUE... * TOP STORY: THE NOBOSS CREDO -OR- Things We Believe! (r) * ALERT! LAST ISSUE WE SCREWED-UP (the link did not work) >>> * NEWEST SOURCE ADDED TO THE NOBOSS DATABASE (r) >>>>>>> MyMovieBiz * PARENTPRENEUR CORNER (n) >>> * 'Momepreneurs' On The Cutting Edge Of Nationwide Trend * FEATURE ARTICLE: Where To Focus Your Marketing (n) >>> by Charlie Cook * NEWSBriefs - FINGERS ON THE PULSE (n) >>> Spread Your Risk. Add Passive Promotions To Your HomeBizPlan >>> Travel Agents Succeed Working From Home Says Boston Globe >>> Check Out This Great Example of A Home-Biz PR Bonanza >>> Mannatech Home-Biz Posts Record Quarter * GENERAL NOTES ** Advertising to 100,000+ NOBOSS members ** Privacy Policy ** Your Responsibilities (n) indicates new, fresh editorial/copy (o) indicates outside editorial selected for reprint (r) indicates repeat. For the benefit of new members and old subscribers NOBOSS takes the liberty of repeating selected information we deem to be currently relevant and significant. (u) indicates repeat information that has been updated ================= ATTN: BRAND NEW MONTH ========================= You don't want to miss out on our August 2004 BIZ-OP OF THE MONTH < http://www.noboss.com/FRbizop.html > ================================================== _/_/_/_/_/ First - A Word From Our TOP SPONSOR _/_/_/_/_/ >>>>>>> >>>>>>>> Some fields are RISKY... you can lose your shirt ** others are HARD TO ENTER... hard to find customers **** or to make a GOOD PROFIT... slim margins ****** BUT NOT THIS ONE! **** < http://www.noboss.com/moreinfo.php?vID=6 > **** _/_/_/_/_/_/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ ======================================================= ******> Top Story: THE NOBOSS CREDO ======================================================= These Are Things We Believe... * that everyone can enjoy success as a homepreneur in a "business-of-my-own" -- YES, that means Y-O-U! * that 75% of home-biz start-ups will fail within 2 months and 95% within 1 year * that the biggest reason for home-biz failure is NOT the fault of the biz-op Source or some scam -- but IS the unrealistic expectations of the homepreneur * that true success requires a perfect 'fit' with each individual homepreneurs' personal needs and self-interests * that most 'successful' homepreneurs did not make-it the first time out... those who succeed may be in their 2nd, 3rd or 4th home-biz. This does not mean that some will not make-it big on their first effort -- it does mean that no-one ever will succeed, however, unless they jump-into the water and get started. * that to achieve true security as a homepreneur in todays world one needs multiple, preferably "associated yet unrelated" income streams * that the biggest problem faced by 'successful' U.S. homepreneurs TODAY is obtaining reasonably priced and adequate medical insurance (see NOTE below) * that there is a huge pool of reputable, viable biz-op Sources offering legitimate business opportunities and eager to help homepreneurs launch their home-biz's... BUT there are also many scamsters pretending to offer viable business opportunities. NOTE: when you get NOBOSSs' ebook "How To Perform A DO-IT-MYSELF 'due diligence' Before Committing To A Home-Based Business" you automatically also join our NOBOSS Advantage program -- and we may have an answer for the medical insurance dilemma for you... so you kill two birds at one time http://www.noboss.com/donotdare/index.php * that there are viable, honest and effective multi-level distribution programs... * that the 'successful' homepreneur is any individual earning a reasonable income equivilent or MORE, MUCH MORE than they might expect to achieve as an employee (but few can expect to achieve the hyped million dollar annual incomes)... ---- 90% can expect $10,000 to $30, 000 a year (lots of partimers), ---- 75% can achieve $30,001 to $50,000 a year, ---- 50% could make $50,001to $100,000 annually and... ---- 15% might reach $100,000 to $250,001 a year AND, MOST IMPORTANT * that everyone can enjoy success as a homepreneur in a "business-of-my-own" -- YES, that means Y-O-U! _/_/_/_/_/_/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ Now - Check Out Our MID SPONSOR _/_/_/_/_/ Everyone wants and needs *IT* This home-based biz Source has *IT* Build your home-based biz-opp by serving an attractive ego-trip to both consumers and corporations... *IT* is PERSONAL RECOGNITION **** < http://www.noboss.com/moreinfo.php?vID=2 > **** _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ ================================================== = NEWEST SOURCE ADDED TO THE DATABASE = < http://www.noboss.com/$DB/$S/$mymoviebiz.php > ================================================== The fact is that "Business As Usual" no longer exists... for any of us. And, like so many issues in our fast paced world, it can be good or bad -- it just depends on whether your looking at the half-full or half-empty glass. Our latest Source included in the NOBOSS Database is a chance to get in when the glass is half-full and before it overflows. For example, with the net suddenly a vehicle for music distribution you would likely think twice about opening a retail record store, right? It's not that people aren't going to listen to and buy music anymore... it is just that they are likely to obtain it inexpensively via totally new distribution systems. Well, likewise, I'm not too sure that today is the day you want to buy a Blockbuster or Hollywood Video franchise. The availability of full-length movies on slim, easy to mail DVD's is already revolutionizing the market. One company is already moving tens of thousands of DVD's into eager consumers sending my mail new, hot title movies. Consumer interest is proven. But this company is privately owned and they are not sharing the concept with homepreneurs. That is why we are delighted to have discovered myMovieBiz and added it to our roster of home-based businesses worthy of consideration. It is a 'logical' next-step in the process to turn to homepreneurs to spread the distribution of feature films on DVD... and you can get in at the beginning of this new program simply by going to <http://www.noboss.com/$DB/$S/$mymoviebiz.php>. _/_/_/_/_/_/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ NOBOSS FEATURED ADVERTISER _/_/_/_/_/ GROUND FLOOR NEW OPPORTUNITY Projected to become an industry LEADER! This is the BEGINNING STAGE of what's being called "The next GREAT leader" and this is YOUR chance to get your PREMIUM spot. Combine that with the POWER of a truly unique product and one of simplest, most LUCRATIVE pay plans there is could finely get ALL you WANT out of life. Send an E-mail to mailto:[EMAIL PROTECTED] for more info and a Fr�e Sample. _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ _/_/_/_/_/ ======================================================= ******> PARENTPRENEUR CORNER ======================================================= COMMENT: Items of special interest to the tens of thousands of NOBOSS members striving to manage the challenge of running a home-biz and raising a family under the same roof. * 'MOMEPRENEURS' ON THE CUTTING EDGE OF NATIONWIDE BIZ-TREND ------------------------- Professor J. Kent Millington of Utah Valley State College says "the growth of small business is in large part due to the Internet's ability to act as a marketing tool and catalyst for growth." Kent also points out "the latest buzzword in the business world is "mompreneurs," a surge of home-based business run by mothers." <http://newsnet.byu.edu/story.cfm/51695> NOBOSS COMMENT: Just in case you had any concerns about the viability of your decision to undertake this challenge you'll get lots of moral support by digging through the facts/figures presented in this article. ================================================= ****** > FEATURE ARTICLE: WHERE TO FOCUS YOUR MARKETING ================================================= By Charlie Cook Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away and made a purchase. Has this ever happened to you? Of course not. The first time people hear about your products or services is the least likely time for them to buy. When you go out for a night on the town, do you go to a new restaurant you've nev�r heard of or do you typically go to one that you know and like? Similarly, who is the most likely to buy your products and services, someone who doesn't know you or someone who has experienced the high quality and the results you provide? Clients who have bought from you before, are the most likely to buy from you. Think about it. If long-term prospects and clients are your best source of revenue, where should you focus your marketing? I occasionally make a sale the first time someone visits my web site, but more often it's the people who I have been in contact with for months, that become my best customers and clients. Why is this? The longer you've had a relationship with a prospect or client, the more they know and trust you. Once they buy or use your products, they've experienced the quality you provide and are even more likely to buy again. They are also more likely to recommend you to others. Marketing research has shown that people are more likely to buy after six or seven contacts. Some web businesses use this as the basis of their marketing and provide a tutorial series you can sign up for with one sent out each week for six weeks. While this is an improvement on the one time spot ad, it misses the boat. The problem with this approach is that you don't know when your prospects will want to make a purchase. What happens if they need help on week eight but have lost your contact information? What you want to do is build long-term relationships so that whenever a new prospect or past client has a need, they think of you as the expert to go to or to refer someone else to. The longer you are in contact with prospects and clients the more opportunities you have to demonstrate how helpful you or your products are and to earn their trust. Depending on what you're marketing, you may need to establish a little or a lot of trust. If you sell major label music CDs for $17, it may not take much work to convince people you can ship them what they want. If you provide financial services and want prospects to trust you with their life's earnings, it can take longer. It may be six to seven months before your prospects will consider even having a conversation. Use the following three steps to build long-term profitable relationships: 1. Focus on your prospects' needs and wants and offer something for fr�e to motivate people to contact you. 2. Contact your prospects regularly and give them tips and ideas they can use. 3. Couch your offers in terms of what your prospects are looking for. Which is more important, new prospects or existing clients? The answer of course is both. To grow your business you need to constantly grow your network of contacts, of people who know how you can help them. At the same time, focus your efforts on building long-term relationships so that prospects become clients and clients become repeat clients. Do this and you'll have more people interested in what you offer and more people buying your products and services. 2004 � In Mind Communications, LLC. All rights reserved. - The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Fr�e Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com ======================================================= ******> NEWSBRIEFS: The Latest Home-Biz News-Bits ======================================================= IMPORTANT INSTRUCTIONS: Items below often link to independent online pages (outside of NOBOSS) that carry very long text- strings... and these often wrap-around and lose the convenience of a hotlink where you can just click and go to the information. In that case, you simply CUT & PASTE THE ENTIRE STRING into your browser. * INCORPORATE A PASSIVE PROMOTION IN BIZ-PLAN TO SPREAD YOUR RISK ------------------------- Rachel Gawith, Contributing Writer to Webpronews.com just published an excellent article "Building Your Online Portfolio" urging online marketers to be sure to incorporate some form of passive promotion in your home-biz biz-plan in addition to your one primary resource... <http://www.webpronews.com/ebusiness/professionaldevelopment/wpn-11-20040810BuildingYourOnlinePortfolio.html> NOBOSS COMMENT: "Back-up!.. Back-up!.. Back-up!" is one of our favorite themes reminding all NOBOSS members of the danger of relying on any one outside Source to assure their income stream. Here is another well-written statement worth your time to review. Are you risking-it-all in one 'basket' -- or are you smart enough to have put-in-place alternate resources if you need them? * BOSTON GLOBE FEATURES TRAVEL AGENTS WHO SUCCEED AS HOMEBIZ ------------------------- "Home-based travel agents represent a new wave in an industry that has been rocked by consolidation, a decline in airline commissions, and the Internet... According to the National Association of Commissioned Travel Agents, it's estimated that there are about 20,000 agents nationwide who work from their homes, mostly women who specialize in leisure travel." <http://bostonworks.boston.com/globe/articles/080804_travelagents.html> NOBOSS COMMENT: Here's another example of an entire industry where the combination of new technology and communications have jump-started the home-biz movement. It's like trying to stop a moving train. NOBOSS members on-the-fence trying to get up the guts to move out of their paycheck lifestyle can take heart in the numbers -- 20,000 and in just this one industry. Why not you? * THOUGHTSTARTER - A GREAT EXAMPLE OF A HOMEBIZ PR BONANZA ------------------------- "If first lady Laura Bush bit into a chili pepper this morning, she most likely got a pleasant surprise. And they may have created more of a buzz than the speech about the economy and education system Bush gave at Seek Inc., a woman-owned business in Grafton." COMMENT: When Laura Bush came to town, this local homebased biz picked up a BONANZA of PR. Two lessons between-the-lines in this one. First, any way you can tie your biz in to some current event could mean a value of thousands of dollars to your home-biz and it essentially comes free. Second, just another indication of the zillion ways to make a great living from home... and not necessarily requiring you to be glued to your computer screen your entire workday. < http://www.gmtoday.com/news/local_stories/2004/August_04/08102004_05.asp > * MANNATECH HOME-BIZ POSTS RECORD QUARTER --------------------------- According to the Dallas Business Journal "Coppell-based Mannatech Inc. (Nasdaq:MTEX) said Tuesday that it has posted record sales and net income for its second quarter, which ended June 30, 2004. ... Mannatech is a vitamins, dietary supplements, and skin care product maker that sells through a global system of home-based distributors throughout the United States and the international markets of Canada, Australia, the United Kingdom, Japan and New Zealand. The company plans to open operations in South Korea in September 2004 and in Taiwan in the first quarter of 200." < http://dallas.bizjournals.com/dallas/stories/2004/08/09/daily18.html?jst=b_ln_hl > NOBOSS COMMENT: Members looking for a long-time proven program that must be doing "something right" should not hesitate to check out the opportunities of working with Mannatech. General Notes : ------------------------ * ADVERTISING: please visit our web site -- log-on to * < http://noboss.com/index.php/m_FRadv.html/ADVFAQ.html > ------------------------------------------------------------ * PRIVACY POLICY: NOBOSS does not sell or release your * private email address to anyone. Any member wishing to * unsubscribe see the link at bottom of this posting. ------------------------------------------------------------ * YOUR RESPONSIBILITY: Information and advertisements * presented herein are published in good faith, however * by making use of information in articles or * advertisements the reader assumes all risk that * information may be proven incorrect. Update Member Info: http://ezinedirector.com/subscriber/member_profile/?skid=26099224 Cancel Subscription: http://srv.ezinedirector.net/?fa=r&id=26099224&c=964667320 ------------------------ Yahoo! Groups Sponsor --------------------~--> Make a clean sweep of pop-up ads. Yahoo! Companion Toolbar. Now with Pop-Up Blocker. Get it for free! http://us.click.yahoo.com/L5YrjA/eSIIAA/yQLSAA/BCfwlB/TM --------------------------------------------------------------------~-> <a href=http://English-12948197573.SpamPoison.com>Fight Spam! Click Here!</a> Yahoo! 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