On 13 February 2010 19:02, John Slee <[email protected]> wrote: > > > > On 13/02/2010 17:08, Robin Smithett wrote: > > BW used to have their logo embedded in computer-generated documents in such > > a way that the Greek letters 'alpha beta gamma' appeared at the top of each > > page you printed (in place of the BW logo). > > > What was the point of that? > > Could it be the same/similar thing again? > > > I suspect so. But again, what is the point of ABC - why not BW, for > goodness sake. Are they ashamed of who they are? It would be helpful to > recipients to know the email was from BW not a spammer. >
It was probably done using a custom TrueType font and they chose alpha-beta-gamma to as characters in the font to replace because they were otherwise unlikely to use them in the normal course of business. It's a good way of embedding logos with little overhead as long as everyone has the same font installed. For anyone viewing the email without the font, they'd see the standard characters from their default font. The same thing happens often when people use the "please think of the environment"-style footer on emails - the "green" logo isn't present in every font character set. -- David Morris blog: http://www.brassedoff.net/wp
