And Bush is promoting Peace
-----Original Message----- From: Dana [mailto:[EMAIL PROTECTED] Sent: Friday, January 28, 2005 9:59 AM To: CF-Community Subject: Re: McDonalds to promote health... my reaction is yeah right. This is what passes for physical fitness or maybe ieven science in schools today. Oh and let's not frget the money they make off the coke machines. Dana On Fri, 28 Jan 2005 08:18:53 -0800, Jacob Kisner <[EMAIL PROTECTED]> wrote: > http://www.washingtonpost.com/wp-dyn/articles/A43011-2005Jan27.html > > Let see... > > If you do 10 push-ups, you will be rewarded with a Quarter Pounder and > 15 pushs-up will get you a Big Mac. > > Run the mile in 8 minutes... Double Big Mac. > > McDonald's Makes Ronald a Health Ambassador > Criticized Company Will Use Character to Push Fitness in Schools > > By Caroline E. Mayer > Washington Post Staff Writer > Friday, January 28, 2005; Page E01 > > McDonald's Corp., known for its Big Macs and fries, is sending its > flame-headed mascot, Ronald McDonald, into elementary schools to push > fitness -- part of a corporate campaign to address the childhood > obesity issue. > > Ronald, the company's newly dubbed "chief happiness officer," has > become the company's "ambassador for an active, balanced lifestyle," > McDonald's Chief Creative Officer Marlena Peleo-Lazar told a > government panel yesterday. Her announcement came the same week an > appeals court reinstated a lawsuit against McDonald's in which two New > York teenagers claim they got fat because the company hid the health > risks of its food. > > Under criticism for its fattening burgers and fries, McDonald's is > making its mascot a fitness advocate. (Pr Newsfoto) > > _____Obesity_____ > ââ'¬¢ Fidgeting Helps Separate the Lean From the Obese, Study Finds (The > Washington Post, Jan 28, 2005) > ââ'¬¢ Brazil Newspaper Slams NY Times Over Obesity Story (Reuters, Jan 27, > 2005) > ââ'¬¢ Part of McDonald's Obesity Suit Revived (Reuters, Jan 25, 2005) > ââ'¬¢ Study: Obesity May Hinder Cancer Screening (Associated Press, Jan 24, > 2005) > ââ'¬¢ Maradona Leaves Mental Home, to Tackle Overweight (Reuters, Jan 21, > 2005) > ââ'¬¢ More Stories > > _____Health Calculators_____ > How do your meals add up? Calculate calories and fat at fast-food restaurants. > ââ'¬¢ Calorie Counter > ââ'¬¢ Body Mass Index > > _____Sally Squires_____ > ââ'¬¢ Past Lean Plate Club Columns > ââ'¬¢ Lean Plate Club Discussion Transcripts > _____Free E-mail Newsletters_____ > ââ'¬¢ TechNews Daily Report > See a Sample | Sign Up Now > ââ'¬¢ Personal Finance > See a Sample | Sign Up Now > ââ'¬¢ Personal Tech > See a Sample | Sign Up Now > > Other major food companies also are promoting fitness in schools. Last > fall, PepsiCo Inc. sent fitness educational materials to elementary > schools, reaching 3 million students. In March, the beverage and > snack-food company will send another round, this time to all 15,000 > middle schools in the country. > > These educational programs were discussed at a day-long workshop > sponsored by the Institute of Medicine, which Congress directed to > study the impact of food marketing on childhood obesity and healthful > eating. > > The study comes as a growing number of health care professionals and > consumer activists are calling for more government oversight of food > advertising because the number of obese children has more than doubled > in the past 30 years. > > Several major food companies are responding to the concerns by > reformulating many of their food products and developing or adding new > ones to offer more healthful alternatives, such as reduced-sugar > cereal. McDonald's, for example, has added milk and apples to its > kids' menu. Meanwhile, Kraft announced earlier this month that it will > curb advertising of many of its snack foods to children under 12. > > The food industry is seeking legislation to block lawsuits, such as > the one just reinstated against McDonald's. The Virginia House of > Delegates did just that yesterday, strengthening existing law by > approving a bill saying state residents can't blame their weight gain > on food companies. > > In the past, the Ronald McDonald character has visited schools to > teach about such issues as bike safety and literacy. Now the clown > will be touting physical activity. No burgers or fries will be > promoted. "Ronald does not promote food, but fun and activity -- the > McDonald's experience," said company spokesman Walt Riker. > > The campaign was criticized by Harvard psychologist Susan Linn, author > of "Consuming Kids." > > "It's just another marketing ploy for McDonald's," she said. "It has > no place in the school. The amount of exercise it will take to > exercise off everything these kids consume will take all day." > > The program has been reviewed and approved by the American Academy of > Pediatrics. "We're not endorsing McDonald's or Ronald McDonald, but > wanted to make sure the message was safe and appropriate," said > Reginald L. Washington, co-chairman of the academy's task force on > obesity. The program, he said, "takes advantage of the fact that > Ronald McDonald has such recognition with kids that if he tells them > to get moving, maybe they will do it." > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Stay Ahead of Hackers - Download ZoneAlarm Pro http://www.houseoffusion.com/banners/view.cfm?bannerid=65 Message: http://www.houseoffusion.com/lists.cfm/link=i:5:145483 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
