Excellent idea - okay, who's going to write the CF version. ;)

On Thu, 17 Mar 2005 18:14:40 -0700, Dana <[EMAIL PROTECTED]> wrote:
> http://smh.com.au/articles/2005/03/17/1110913726676.html?oneclick=true
> 
> German firm goes one better than eBay
> Hanover, Germany
> March 18, 2005
> 
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> Need a grill for a weekend cookout, a bike rack for a vacation or just
> a little renewed faith in human nature? A German firm has started what
> it calls the world's first online borrowing exchange and been startled
> by the results.
> 
> Die Borger (German for lenders or borrowers) was inspired by the
> runaway success of global internet auctions empire eBay, but instead
> of allowing users to buy and sell products and services, it helps
> offer them free.
> 
> Andreas Kahnert, 41, and Thomas Pfuetzner, 38, were university friends
> and later colleagues in the IT industry when they came up with the
> idea.
> 
> "We had set up a DVD trading service for our sports club and then over
> Christmas we asked ourselves why we couldn't extend the idea to all
> kinds of products for all kinds of people," Kahnert said in an
> interview at the CeBIT tech fair which was held in the northern city
> of Hanover.
> 
> In the year since www.DieBorger.de went online, what began as a lark
> has become something of a phenomenon with sites in Austria and
> Switzerland and more than 4000 users who have registered nearly 9000
> objects.
> 
> Advertisement
> AdvertisementBorger are now trading a seemingly endless list of items
> for limited periods of time including bobsleds, fondue pots,
> camcorders, electric saws, scuba flippers, digital cameras, gardening
> tools and Lord of the Rings DVD box sets.
> 
> The system allows those seeking an item to search for it based on
> postal codes and get a proximity ranking. Those in urban areas rarely
> have far to look.
> 
> Based on the principle of give-and-take, the site requires users to
> sign up at least three items they are willing to lend before they can
> begin borrowing.
> 
> "We were surprised ourselves how well things have gone," Pfuetzner
> said, insisting that the site had yet to hear a horror story from a
> customer.
> 
> "There may be trouble down the road when we get bigger but for now
> things are running smoothly."
> 
> Although both the entrepreneurs describe themselves as optimists, they
> have built in three security guarantees to help inspire customer
> confidence.
> 
> Like eBay, lenders, borrowers and the objects are evaluated on a user
> ratings system so cheats and fussbudgets quickly earn a bad reputation
> that is publicised on the site.
> 
> Die Borger also provides a draft contract that both parties sign
> outlining their legal obligations. And borrowers leave a deposit based
> on the lenders' estimate of the new value of their property.
> 
> The site charges a nominal fee for borrowing, half of which goes to
> the lender. But those who lend often win enough "credit" on the site
> to borrow for free.
> 
> Kahnert and Pfuetzner, who are both active Borger, said that people
> who had initially just been hunting for a bargain were surprised to
> have found a growing community.
> 
> "You meet lots of people who share the same interests and are on the
> same wavelength, sometimes even soul mates," Kahnert said.
> 
> Kahnert, who had just lost his job when he started the company, said
> he and Pfuetzner would like to expand throughout Europe and into the
> United States and were looking for potential partners.
> 
> But Kahnert said they had learned from experience when the internet
> bubble burst in 2000 that no online start-up can survive on just a
> clever idea.
> 
> Pfuetzner said that if users begin to clock up an average of €5 per
> year in mediator fees on the site, it would put the company in the
> black.
> 
> "There are 36 million internet users in Germany, around six million in
> Austria and about eight million in Switzerland. If we get even a
> fraction of that number, we'll be doing well," Kahnert said.
> 
> "We just need to reach critical mass," Pfuetzner added.
> 
> AFP
> 
> 

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