On 8/3/05, Paul Vernon <[EMAIL PROTECTED]> wrote: > Why is that? I see it all the time, you have 3 or 4 good > ideas/logos/business plans, no-one can decide which one out of those good > ones to choose so they "compromise" and pick the worst example they can > find. Then they spend the next few weeks/months rubbishing the > idea/logo/plan that they had previously championed ensuring that the entire > company has complete "buy in" on the bag of cr*p that was finally picked.
It's partly because most people haven't got the first fucking clue about marketing. A logo is probably one of the least important parts of the company image, and yet somehow it's the thing that everyone feels they've just got to have. It's something they can point to and say "that's me". Uh huh. Sure a logo is used to identify you, but a crap logo used well is far better than the best logo used poorly. A sound business plan and a good corporate strategy are so much more important than the logo, but strangly when someone asks for a web site I can bet that they care about the logo and have no clue about a business plan. Psha! Pfui! Bah! And other articulations of disgust. -Kevin ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Purchase Studio MX with Flash Pro from House of Fusion, a Macromedia Authorized Affiliate and support the CF community. http://www.houseoffusion.com/banners/view.cfm?bannerid=51 Message: http://www.houseoffusion.com/lists.cfm/link=i:5:167791 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
