Actually, I can't right now, since most of the information I have with that info is proprietary.
I've been a freelance technologist to a radio station syndicate for about 7 years. I read dozens of industry reports each week, most of which are not sharable. Most of the information comes from proprietary info, expensive (and rabidly protected) industry reports, and marketing and business plans for the company. If you think the RIAA protects its content, wait till you meet Arbitron. I could probably try to scrape up some research on the topic, mainly from public sources such as marketing and advertising demo data provided by existing country station websites. Country Music is the top format in the country. Country Radio advertising has the top advertising revenue for any format. The Radio industry is a license to print money. You would not believe how incompetant most people in the industry are. That is the main reason there is so much turnaround at each station (and the reason that there are so many format changes). The big talkers end up moving on before they get called to carpet for screwing everything up. Even with these idiots in place, the industry is pretty healthy. The reason a lot of stations are being bought up by bigger fish is that there is economy in cooperation, and that the bigger companies know how to milk the cow to just short of death. On 5/22/06, Scott Stewart <[EMAIL PROTECTED]> wrote: > But demographics reports tend to differ from what you said about > Country music listeners. They are NOT all republican, conservative. > They definitely do not all adore the president. Just as hip-hop is not > urban or black, country is not southern or red state or hick. > > Uhmmmm.. ok, can you show me sources to back this up.. > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:5:207267 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/5 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:5 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
