http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=51570&Nid=25349&p=377665

MSN Buys Music Recommendation Company

Friday, Nov 24, 2006 6:00 AM ET
SEEKING AN EDGE IN THE online radio space, MSN has discreetly brought
in music recommendation engine Pandora to power its service, MSN
Radio. Since its debut last November, Pandora's free recommendation
system--dubbed the Music Genome project--has loads of media coverage
and over 1 million monthly visitors, according to comScore. By
contrast, MSN Radio's monthly visitors dropped 9 percent to 2.5
million from October 2005 to October 2006. Pandora users type in the
names of bands or songs and instantly begin hearing tracks that the
system considers similar. By rating songs and artists, users can then
refine suggestions. Forty-five Pandora analysts rank 15,000 songs a
month on 400 various characteristics. The co-branding tie-up was first
reported Tuesday on CNet's News.com blog.

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