This may explain a lot about the anti-vaccine movement, climate change
deniers, and creationists. It also may explain the attitudes of some
on this list.

http://www.newscientist.com/article/mg20627606.100-living-in-denial-why-sensible-people-reject-the-truth.html?full=true

 Living in denial: Why sensible people reject the truth

    * 12 May 2010 by Debora MacKenzie

HEARD the latest? The swine flu pandemic was a hoax: scientists,
governments and the World Health Organization cooked it up in a vast
conspiracy so that vaccine companies could make money.

Never mind that the flu fulfilled every scientific condition for a
pandemic, that thousands died, or that declaring a pandemic didn't
provide huge scope for profiteering. A group of obscure European
politicians concocted this conspiracy theory, and it is now doing the
rounds even in educated circles.

This depressing tale is the latest incarnation of denialism, the
systematic rejection of a body of science in favour of make-believe.
There's a lot of it about, attacking evolution, global warming,
tobacco research, HIV, vaccines - and now, it seems, flu. But why does
it happen? What motivates people to retreat from the real world into
denial?

Here's a hypothesis: denial is largely a product of the way normal
people think. Most denialists are simply ordinary people doing what
they believe is right. If this seems discouraging, take heart. There
are good reasons for thinking that denialism can be tackled by
condemning it a little less and understanding it a little more.

Whatever they are denying, denial movements have much in common with
one another, not least the use of similar tactics (see "How to be a
denialist"). All set themselves up as courageous underdogs fighting a
corrupt elite engaged in a conspiracy to suppress the truth or foist a
malicious lie on ordinary people. This conspiracy is usually claimed
to be promoting a sinister agenda: the nanny state, takeover of the
world economy, government power over individuals, financial gain,
atheism.
All denialists see themselves as underdogs fighting a corrupt elite

This common ground tells us a great deal about the underlying causes
of denialism. The first thing to note is that denial finds its most
fertile ground in areas where the science must be taken on trust.
There is no denial of antibiotics, which visibly work. But there is
denial of vaccines, which we are merely told will prevent diseases -
diseases, moreover, which most of us have never seen, ironically
because the vaccines work.

Similarly, global warming, evolution and the link between tobacco and
cancer must be taken on trust, usually on the word of scientists,
doctors and other technical experts who many non-scientists see as
arrogant and alien.

Many people see this as a threat to important aspects of their lives.
In Texas last year, a member of a state committee who was trying to
get creationism added to school science standards almost said as much
when he proclaimed "somebody's got to stand up to experts".

It is this sense of loss of control that really matters. In such
situations, many people prefer to reject expert evidence in favour of
alternative explanations that promise to hand control back to them,
even if those explanations are not supported by evidence (see "Giving
life to a lie").

All denialisms appear to be attempts like this to regain a sense of
agency over uncaring nature: blaming autism on vaccines rather than an
unknown natural cause, insisting that humans were made by divine plan,
rejecting the idea that actions we thought were okay, such as smoking
and burning coal, have turned out to be dangerous.

This is not necessarily malicious, or even explicitly anti-science.
Indeed, the alternative explanations are usually portrayed as
scientific. Nor is it willfully dishonest. It only requires people to
think the way most people do: in terms of anecdote, emotion and
cognitive short cuts. Denialist explanations may be couched in sciency
language, but they rest on anecdotal evidence and the emotional appeal
of regaining control.
Anecdote and emotion

Greg Poland, head of vaccines at the Mayo Clinic in Minnesota and
editor in chief of the journal Vaccine, often speaks out against
vaccine denial. He calls his opponents "the innumerate" because they
are unable to grasp concepts like probability. Instead, they reason
based on anecdote and emotion. "People use mental short cuts - 'My kid
got autism after he got his shots, so the vaccine must have caused
it,'" he says. One emotive story about a vaccine's alleged harm trumps
endless safety statistics.

Seth Kalichman, a social psychologist at the University of Connecticut
at Storrs, understands this better than most: he spent a year
infiltrating HIV denialist groups. Many of the people he met were
ordinary and sincere. "Denialism fills some need," he says. "For
people with HIV, it is a coping strategy," albeit a maladaptive one.

Kalichman, however, feels that everyday reasoning alone is not enough
to make someone a denialist. "There is some fragility in their
thinking that draws them to believe people who are easily exposed as
frauds," he says. "Most of us don't believe what they say, even if we
want to. Understanding why some do may help us find solutions."

He believes the instigators of denialist movements have more serious
psychological problems than most of their followers. "They display all
the features of paranoid personality disorder", he says, including
anger, intolerance of criticism, and what psychiatrists call a
grandiose sense of their own importance. "Ultimately, their denialism
is a mental health problem. That is why these movements all have the
same features, especially the underlying conspiracy theory."

Neither the ringleaders nor rank-and-file denialists are lying in the
conventional sense, Kalichman says: they are trapped in what classic
studies of neurosis call "suspicious thinking". "The cognitive style
of the denialist represents a warped sense of reality, which is why
arguing with them gets you nowhere," he says. "All people fit the
world into their own sense of reality, but the suspicious person
distorts reality with uncommon rigidity."

It is not only similar tactics and psychology that unite denial in its
many guises: there are also formal connections between the various
movements.

Many denialist movements originate as cynical efforts by corporations
to cast doubt on findings that threaten their bottom line. Big Tobacco
started it in the 1970s, recruiting scientists willing to produce
favourable data and bankrolling ostensibly independent think tanks and
bogus grass-roots movements (see "Manufacturing doubt"). One such
think tank was The Advancement of Sound Science Coalition (TASSC), set
up in 1993 by tobacco company Philip Morris (American Journal of
Public Health, vol 91, p 1749). TASSC didn't confine itself to tobacco
for long. After getting funds from Exxon, it started casting doubt on
climate science.

Such links between denial movements are not unusual. A number of think
tanks in the US and elsewhere have been funded by both the oil and
tobacco industries and have taken denialist positions on smoking and
warming.

TASSC folded when its true identity became widely known, but its
successor, JunkScience, still rubbishes tobacco and climate research
and warns people not to believe any scientist who says something
"might be" true or uses statistics - which pretty much covers all
scientists.

Perhaps it is no surprise that some industries are prepared to distort
reality to protect their markets. But the tentacles of organised
denial reach beyond narrow financial interests. For example, some
prominent backers of climate denial also deny evolution. Prominent
creationists return the favour both in the US and elsewhere. Recent
legislative efforts to get creationism taught in US schools have been
joined by calls to "teach the controversy" on warming as well.

These positions align neatly with the concerns of the US political and
religious right, and denial is often driven by an overtly political
agenda. Some creationists have explicitly argued that the science of
both climate and evolution involve "a left-wing ideology that promotes
statism, nanny-state moralism and... materialism".

People who buy into one denialism may support others for this reason.
Dan Kahan at Yale Law School has found that people's views on social
issues such as abortion and same-sex marriage predict their position
on climate science too. This, he argues, is because social
conservatives tend to be pro-business and resist the idea that it is
damaging the planet (Nature, vol 436, p 296).

But other denialisms suggest psychology, not just ideology, is
crucial. There is no obvious connection between conservatism and
vaccine or AIDS denial, and flu denial was promulgated by a
left-leaning group suspicious of the vaccine industry.
Common ground

Nevertheless, some connections exist that hint at a wider agenda. For
example, there is considerable overlap in membership between the
vaccine and HIV deniers, says John Moore, an AIDS researcher at Weill
Cornell Medical College in New York. Both movements have massive but
mysterious funding.

Consider, too, the journal of the Association of American Physicians
and Surgeons, a lobbying group for private medicine. It showcases
nearly all denialist causes. In the past two years it has published
articles claiming that HIV tests do not detect HIV, second-hand smoke
does little harm, smoking bans do not reduce heart attacks, global
warming presents little health threat and proposals for a US
vaccination registry are "not really about vaccines but about
establishing a computer infrastructure... that can be used for other
purposes later". It repeatedly published discredited assertions that
vaccines cause autism.

It is tempting to wonder if activists sympathetic to climate and
evolution denial might be grasping opportunities to discredit science
in general by spreading vaccine and HIV denialism.

The conservative character of much denial may also explain its success
at winning hearts and minds.

George Lakoff, a cognitive psychologist at the University of
California, Berkeley, argues that conservatives have been better than
progressives at exploiting anecdote and emotion to win arguments.
Progressives tend to think that giving people the facts and figures
will inevitably lead them to the right conclusions. They see anecdotes
as inadmissible evidence, and appeals to emotion as wrong.

The same is true of scientists. But against emotion and anecdote, dry
statements of evidence have little power. To make matters worse,
scientists usually react to denial with anger and disdain, which makes
them seem even more arrogant.

Poland has reached a similar conclusion. He has experimented a few
times with using anecdote and appeals to emotion when speaking to lay
audiences. "I get very positive responses - except from numerates, who
see it as emotionally manipulative," he says.

There are lessons here for other scientists who engage with denial.
They can only win by learning to speak to the "innumerates", who are
otherwise likely prey for denialists.

The stakes are high - and sometimes even personal. Like many vaccine
developers, Poland has received death threats. "I get phone messages
saying 'I hope your kids are safe'," he says. So has Faye Flam, a
Philadelphia Inquirer reporter who has written in support of climate
science.
I get phone messages saying 'I hope your kids are safe'

Denialism has already killed. AIDS denial has killed an estimated
330,000 South Africans. Tobacco denial delayed action to prevent
smoking-related deaths. Vaccine denial has given a new lease of life
to killer diseases like measles and polio. Meanwhile, climate change
denial delays action to prevent warming. The backlash against efforts
to fight the flu pandemic could discourage preparations for the next,
potentially a more deadly one.

If science is the best way to understand the world and its dangers,
and acting on that understanding requires popular support, then denial
movements threaten us all.

Read more: Special report: Living in denial
Bibliography

   1. On Rumors by Cass Sunstein
   2. Requiem for a Species by Clive Hamilton
   3. Denying AIDS by Nicoli Nattrass and Seth Kalichman
   4. Climate Cover-Up by James Hoggan and Richard Littlemore

How to be a denialist

Martin McKee, an epidemiologist at the London School of Hygiene and
Tropical Medicine who also studies denial, has identified six tactics
that all denialist movements use. "I'm not suggesting there is a
manual somewhere, but one can see these elements, to varying degrees,
in many settings," he says (The European Journal of Public Health, vol
19, p 2).

    * 1. Allege that there's a conspiracy. Claim that scientific
consensus has arisen through collusion rather than the accumulation of
evidence.
    * 2. Use fake experts to support your story. "Denial always starts
with a cadre of pseudo-experts with some credentials that create a
facade of credibility," says Seth Kalichman of the University of
Connecticut.
    * 3. Cherry-pick the evidence: trumpet whatever appears to support
your case and ignore or rubbish the rest. Carry on trotting out
supportive evidence even after it has been discredited.
    * 4. Create impossible standards for your opponents. Claim that
the existing evidence is not good enough and demand more. If your
opponent comes up with evidence you have demanded, move the goalposts.
    * 5. Use logical fallacies. Hitler opposed smoking, so
anti-smoking measures are Nazi. Deliberately misrepresent the
scientific consensus and then knock down your straw man.
    * 6. Manufacture doubt. Falsely portray scientists as so divided
that basing policy on their advice would be premature. Insist "both
sides" must be heard and cry censorship when "dissenting" arguments or
experts are rejected.

Debora MacKenzie is New Scientist's correspondent in Brussels, Belgium

-- 
Larry C. Lyons
web: http://www.lyonsmorris.com/lyons
LinkedIn: http://www.linkedin.com/in/larryclyons
--
The real problem is not whether machines think but whether men do.
 - B. F. Skinner -

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