Vicky,
I wasn't able to find the presentation but I did find the notes of a
person(http://www.philduba.com/index.cfm/2008/6/21/CFUnited--Changing-the-Game)
who attended it. Here are his notes from the presentation "Changing the
Games" by Helms.
- Concentrating only on your rates = commoditizing yourself, at least
without adding value and/or establishing relationships
- Acquiring a new customer costs 6 times as much as keeping one
- put the best interests of clients first, even if it isn't in your
immediate best interests
- message you put out is the types of clients you will attract (ie., if
you say you build what is wanted and are cheap, those are the types of
clients you will get)
- build a portfolio before going off on own, take on jobs you have no
problem referring future clients too
- look deeper when responding to potential clients, keep their interests
at heart
- keep up to date on competition across the client's industry to see if
there are other ideas that may be applicable to a client's needs or
other things the competitors do not have
- get as much information about a client as you can before meeting with them
- remember that to a business person, software is expensive and risky.
ideally, you need to develop a process and/or methodology that helps to
mitigate the risk
- Great comment from the audience: customers want programs done good,
cheap, and quick and that most can only achieve two of the three
- help to define the risk about the project, make the customer realize
what could go wrong. it makes you stand out and differentiates yourself
from others
- goal is to be not just a commodity developer or coder, but become
someone they can rely on that has their interests in heart
Ravi.
Vicky wrote:
> Hal Helms & Clark Valberg gave a good preso at ColdFusion United called
> "Changing the Game". It was about how to win more profitable work. The
> materials may still be on the CF United 2008 website, if not on Hal's own
> site/blog. It was very interesting and worthwhile.
>
> On Tue, Dec 23, 2008 at 12:19 PM, Ravi Gehlot <r...@ravigehlot.net> wrote:
>
>
>> At times, I get requests from people wanting me to build websites for
>> them. Such websites range from a simple layout, in css without any
>> server side scripting, to complex websites like those of social
>> networks. These same people want the work to be done in an unbelievably
>> short amount of time and with little to no budget. So I kept thinking on
>> how to approach these people and explain this would cost time and money
>> to deliver quality work. In turn, the old saying "A picture is worth a
>> thousand words" comes to mind and this picture surely explains my
>> feelings towards this situation.
>>
>> Check it out:
>> *
>> http://tinyurl.com/humorFreelance
>>
>> *Ravi.*
>> *
>>
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