great post. thx for the info R -paul On Tue, Dec 23, 2008 at 12:54 PM, Ravi Gehlot <r...@ravigehlot.net> wrote: > Vicky, > > I wasn't able to find the presentation but I did find the notes of a > person(http://www.philduba.com/index.cfm/2008/6/21/CFUnited--Changing-the-Game) > who attended it. Here are his notes from the presentation "Changing the > Games" by Helms. > > - Concentrating only on your rates = commoditizing yourself, at least > without adding value and/or establishing relationships > - Acquiring a new customer costs 6 times as much as keeping one > - put the best interests of clients first, even if it isn't in your > immediate best interests > - message you put out is the types of clients you will attract (ie., if > you say you build what is wanted and are cheap, those are the types of > clients you will get) > - build a portfolio before going off on own, take on jobs you have no > problem referring future clients too > - look deeper when responding to potential clients, keep their interests > at heart > - keep up to date on competition across the client's industry to see if > there are other ideas that may be applicable to a client's needs or > other things the competitors do not have > - get as much information about a client as you can before meeting with them > - remember that to a business person, software is expensive and risky. > ideally, you need to develop a process and/or methodology that helps to > mitigate the risk > - Great comment from the audience: customers want programs done good, > cheap, and quick and that most can only achieve two of the three > - help to define the risk about the project, make the customer realize > what could go wrong. it makes you stand out and differentiates yourself > from others > - goal is to be not just a commodity developer or coder, but become > someone they can rely on that has their interests in heart > > Ravi. > > Vicky wrote: >> Hal Helms & Clark Valberg gave a good preso at ColdFusion United called >> "Changing the Game". It was about how to win more profitable work. The >> materials may still be on the CF United 2008 website, if not on Hal's own >> site/blog. It was very interesting and worthwhile. >> >> On Tue, Dec 23, 2008 at 12:19 PM, Ravi Gehlot <r...@ravigehlot.net> wrote: >> >> >>> At times, I get requests from people wanting me to build websites for >>> them. Such websites range from a simple layout, in css without any >>> server side scripting, to complex websites like those of social >>> networks. These same people want the work to be done in an unbelievably >>> short amount of time and with little to no budget. So I kept thinking on >>> how to approach these people and explain this would cost time and money >>> to deliver quality work. In turn, the old saying "A picture is worth a >>> thousand words" comes to mind and this picture surely explains my >>> feelings towards this situation. >>> >>> Check it out: >>> * >>> http://tinyurl.com/humorFreelance >>> >>> *Ravi.* >>> * >>> > > >
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