S. Isaac Dealey wrote:
> > Cute or otherwise, it's IMO a valid marketing ploy.  It helps to tie the
> > product/site/whatever to its technology/user base/whatever.  I certainly
> > prefer names like "CF_foo" (House of Foosion?) to "Foo++ Gold
Anniversary
> > Edition."  The latter name is of no use whatsoever.
>
> I disagree that this is really useful, but I'll leave it at that. "Foo++
> Gold Aniversary Edition" would probably have the same sort of use in
> marketing if you were selling a product directly related to something
> marketed toward C++ programmers called Foo ... Which is roughly equivalent
> of marketing something to cf programmers with cf_gold ... cf_anything is
> completely meaningless to anyone who's not a cf programmer, just as Foo++
> would be meaningless to people not familiar with C++.

My (apparently poor 8^>) example was meant to focus more on the "Gold
Anniversary Edition" portion.  The point being that a "CF" prefix (just like
a "++" postfix) is more useful than some other common naming conventions
like "Gold," "Platinum," "Anniversary Edition," etc.

When naming a product, I would think you'd want to come up with a name that
has to do with the purpose of the product.  Granted it's certainly not a
requirement (DreamWeaver?) but it's certainly more suggestive of what the
product does.  Similarly, a "CF" prefix suggests that the product has to do
with Cold Fusion.

Not really useful, I agree.  Dunno... maybe it's just a personal feeling
sort of thing.

--
Mosh Teitelbaum
evoch, LLC
Tel: (301) 625-9191
Fax: (301) 933-3651
Email: [EMAIL PROTECTED]
WWW: http://www.evoch.com/

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