>
> Well that sucks. It's not your fault if they don't want to
> buy a product that they've seen.
>
> TV Stations are paid regardless of if someone actually calls
> the 1-800 number on the screen to order anything.
>
> Billboard space is paid for regardless of whether Pepsi's
> sales margins in an area go up or not.
>
> Why should web based advertising be any different?
Because advertisers aren't willing to pay for click-throughs?
Because there's effectively an infinite amount of advertising space on the
web, unlike on TV or in the real world?
Because web advertising isn't as effective as other forms of advertising?
I suspect that web advertising is largely a buyer's market.
Dave Watts, CTO, Fig Leaf Software
http://www.figleaf.com/
voice: (202) 797-5496
fax: (202) 797-5444
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