order ads based on some sort of weight, but how does that weight change
after the ad is served? Should an expensive ad be served twice as many
times as an inexpensive ad? Three times? What about a moderately priced
ad? Should it be served twice as many times as an inexpensive ad, but
half as much as an expensive ad?
-Matt
On May 18, 2004, at 5:08 PM, Michael Dinowitz wrote:
> Here's a fun task. I'm building pay per click ads for HoF (in place of
> banner
> ads and yes, the list ads are coming off). One thing is that I need
> to give each
> ad a weight in relation to another to show how often it should come
> up. I've
> thought of a few ideas and wanted to hear what others think.
> Basically, there's a table of ads that's dumped into an application
> array for
> caching. The question is, how to dump the ads in order to give 'high
> paying' ads
> more show than 'low paying' (or free) ads.
> This is one idea:
> When this table is dumped into an application array, a position in
> the array is
> given for each ad for each dollar (or part) it has.
> .01 is 1 position.
> $1 is 1 position.
> $1.01 is 2 positions.
> This is rather simple and works well for small amounts of ads, but
> when you get
> a lot, it fails.
> ex: 99 ads at .01 and 1 ad at $5 will equal an array of 104 items.
> The big
> paying ad has a greater chance of being seen in relation to any other
> ad, but is
> buried under all the low paying ads.
> Another idea is to have sub arrays for each price grouping. In this
> example, the
> chances of a $5 text ad coming up is far greater than a $1 ad and if
> a $5 comes
> up, then it'll be one of several $5 ads. This may work and I'm
> building it now.
> Critique?
> --
> Michael Dinowitz
> House of Fusion
> http://www.houseoffusion.com
> Finding technical solutions to the problems you didn't know you had
> yet
>
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