> overall Amazon still wouldn't be considered a success. Dismissing the business decisions which account for Amazon's deficit, which are way off topic and not necessarily a sign of an unhealthy or unsuccessful business, Amazon is quite successful when it comes to the principles of ecommerce. They know how to make the process work for their customers.
My point is simply that we can learn from the success and mistakes of bigger fish. I don't think their implementation is perfect, nor even ideal depending on the site and what it's selling, but I would rather take the results of their extensive usability tests over my personal opinion or the perspectives of a few other people with online experiences very similar to mine. In the end if you want to be more sure you're doing the right thing, run your own usability tests. Bribe some teenyboppers with a t-shirt and have them use two versions of your checkout process without asking specifically about the registration requirement. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Logware (www.logware.us): a new and convenient web-based time tracking application. Start tracking and documenting hours spent on a project or with a client with Logware today. Try it for free with a 15 day trial account. http://www.houseoffusion.com/banners/view.cfm?bannerid=67 Message: http://www.houseoffusion.com/lists.cfm/link=i:4:198791 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
