Well...that's a great weakness in marketing...imho... I'm meeting with a client to advise him on his website and marketing through it and email and one of my questions will be...who is your current marketing target? Businesses? Consumers? And my advice will be to market as much as possible to both.
Adobe should create demand for "what a product can do" not for "the product" and market to everyone who has impact on the use and benefits of the projects it be used for...IT managers, et al, who will want to know what the end results of its use will be, and developers who want to know what it takes to get the end results... Rick > -----Original Message----- > From: Bryan Stevenson [mailto:[EMAIL PROTECTED] > Sent: Friday, February 10, 2006 12:37 PM > To: CF-Talk > Subject: Re: OT: ColdFusion and Flex > > > > The whole "Flex" message right now just seems like a hard sell > for something > > that nobody has convinced me that I need. > > > > Sure. It's sweet. Looks cool. But like I said, the website and > the "message" > > are really just hyper-filled with marketing, and not enough > meat for me to > > sink my teeth into. > > I feel your pain Jeff ;-) > > but I ask..... > > Do you think they are marketing to developers or IT managers on > up the food > chain? I'd say IT managers et al.....and we all know that IT > managers et al do > not care as much about the "meat" as we do....they are sold more > on promises of > greatness as opposed to concrete info IMHO. > > Trying to add some Friday Focus... > > Cheers > > Bryan Stevenson B.Comm. > VP & Director of E-Commerce Development > Electric Edge Systems Group Inc. > phone: 250.480.0642 > fax: 250.480.1264 > cell: 250.920.8830 > e-mail: [EMAIL PROTECTED] > web: www.electricedgesystems.com > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:4:231943 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
