Yes, Google has a huge incentive to keep their search results "cheater free" and a lot of $$ resources to accomplish that. I heard recently that they are now checking for link swaps, so even doing a link exchange may not help increase page ranking. The best you can do is use h1 h2 tags, links with keywords in the anchor text, and keyword rich text in the body of the page, as high up as possible (the fewer table tags the better.)
Maybe someone can add more but I think seniority is playing a huge part now, in other words the longer your site has been indexed the better off you are. So newer sites are at a distinct disadvantage, as they will have fewer legitimate inbound links. Sadly Google also has incentive to keep newer sites out of the top pages, as that forces site owners to use the paid Google AdWords service if they hope to get any clicks. SEO firms are becoming the equivalent of snake oil salesmen in my mind, but many people have no idea how things work so the SEO firms will continue to do well. -- Josh ----- Original Message ----- From: "Russ" <[EMAIL PROTECTED]> To: "CF-Talk" <cf-talk@houseoffusion.com> Sent: Wednesday, March 01, 2006 2:15 PM Subject: RE: SEO Tools > One interesting thing is that google seems to ban people for cheating on > SEO. We have a client who hired an SEO expert, and now their site doesn't > appear at all on google. So be wary. > > Russ > >> -----Original Message----- >> From: Bryan Stevenson [mailto:[EMAIL PROTECTED] >> Sent: Wednesday, March 01, 2006 5:11 PM >> To: CF-Talk >> Subject: Re: SEO Tools >> >> > Actually it is Randy, not Andy :-) >> > >> > But my apologies, should be specific.... >> > >> > I am looking for increasing the rankings within search engines. >> > So keyword optimization is my first thought. However I would assume >> > That the complete ball of wax is what I am seeking >> > >> >> Oops...and I checked your name before posting....DOH! >> >> Yes...certianly start with a properly constructed site (keywords, usage >> of >> bold >> and H1,H2, etc tags, no image based links, no dynamic links)....then move >> on to >> who links to you and if your site has content in the correct context as >> your >> keywords etc would elude to. >> >> To look at finding was of adding inbound links from sites with certain >> Google >> page ranks etc, you can look at PR Prowler or the suite of OptiTools >> (these >> refereneces are a bit outdated as I haven't done this in a while....but >> god >> places to start). >> >> Be prepared...it's a big scary SEO world out there (thankfully I write a >> lot of >> internal biz systems) ;-) >> >> Cheers >> >> Bryan Stevenson B.Comm. >> VP & Director of E-Commerce Development >> Electric Edge Systems Group Inc. >> phone: 250.480.0642 >> fax: 250.480.1264 >> cell: 250.920.8830 >> e-mail: [EMAIL PROTECTED] >> web: www.electricedgesystems.com >> >> >> > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Message: http://www.houseoffusion.com/lists.cfm/link=i:4:233814 Archives: http://www.houseoffusion.com/cf_lists/threads.cfm/4 Subscription: http://www.houseoffusion.com/lists.cfm/link=s:4 Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.4 Donations & Support: http://www.houseoffusion.com/tiny.cfm/54
