> So Phillip, you say that those "people who bought this also bought > ..." are based on ACTUAL purchases?
I would agree with that. Saying "other people who bought this also bought these other items" and then displaying items not based on purchase data is misleading at best. If you don't have the data to do that feature, then don't do it. Instead, do a "related items" or "we think you might also like..." type of box and use keyword matching or click tracking analysis to determine which products are related automatically. I would highly recommend the book "Programming Collective Intelligence" from O'Reilly if you're interested in this sort of thing. It explains all of the math and theories behind these types of features (and a lot more). The code samples it includes are in Python, but can be easily translated into ColdFusion. -- Justin Scott | GravityFree Member of the Technical Staff 1960 Stickney Point Road, Suite 210 Sarasota | FL | 34231 | 800.207.4431 941.927.7674 x115 | f 941.923.5429 www.GravityFree.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Adobe® ColdFusion® 8 software 8 is the most important and dramatic release to date Get the Free Trial http://ad.doubleclick.net/clk;207172674;29440083;f Archive: http://www.houseoffusion.com/groups/cf-talk/message.cfm/messageid:321443 Subscription: http://www.houseoffusion.com/groups/cf-talk/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=11502.10531.4
