> And when it comes to SEO mojo why risk it?

That's a non-argument that I hear from so-called "SEO experts" all the time
with little or no data to back it up.  It's a fear-based approach that
really has no validity in and of itself.  Show me a controlled experiment.
Show me a definitive statement from Matt Cutts.  But please don't lower it
to the level of insurance sales.


-Justin



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