Couldn't you just use the Dublin Core method of identifying your site/page
 
content? eg:

<html>
<head>
<meta name="DC.Coverage.jurisdiction" lang="en" content="Commonwealth
 of 
Australia">
<meta name="DC.Creator" lang="en" content="jurisdiction: Commonwealth
 of 
Australia;corporateName: Australia New Zealand Food Authority;">
<meta name="DC.Date.available" scheme="ISO8601" content="2001-05-21">
<meta name="DC.Description" lang="en" content="ANZFA is responsible
 for 
developing, varying and reviewing standards for food available in Australia
 
and New Zealand and for a range of other functions including co-ordinating
 
national food surveillance and recall systems, conducting research, 
assessing policies about imported food and developing codes of practice 
with industry. ANZFA staff include toxicologists, microbiologists, food 
technologists, nutrititionists and a range of professionals who provide 
legal, communications, policy and administrative advice.Portfolio: Health 
and Aged Care (DHAC).;">
<meta name="DC.Format" scheme="IMT" content="text/html">
<meta name="DC.Identifier" scheme="URI"
 content="http://www.anzfa.gov.au/";>
<meta name="DC.Language" scheme="RFC1766" content="en">
<meta name="DC.Publisher" lang="en" content="jurisdiction:
 Commonwealth of 
Australia;corporateName: Australia New Zealand Food Authority;">
<meta name="DC.Relation" lang="en" content="Australia New Zealand Food
 
Standards Code - 1300 652 166">
<meta name="DC.Rights" lang="en" content="Copyright © Commonwealth
 of 
Australia 2000">
<meta name="DC.Subject" lang="en" content="Science, Marketing, Food,
 
Standards">
<meta name="DC.Title" lang="en" content="Nutrition Panel Calculator">
<meta name="DC.Type.category" lang="en" content="service">
<meta name="AGLS.Availability" lang="en" content="corporate;name:
 Australia 
New Zealand Food Authority;address: main switchboard;contact: 02 6271 2222,
 
02 6271 2278, 8.30am - 5.30pm Mon - Fri, answering machine;email: 
[EMAIL PROTECTED];">
<meta name="DC.Programmer" lang="en" content="Peter Tilbrook 
([EMAIL PROTECTED])">
<meta name="DC.Version" lang="en" content="1.0">
<meta name="DC.DateUpdated" lang="en" content="Friday, 9 November,
 2001 
(11:30)">
<meta name="DC.Generator" lang="en" content="Macromedia ColdFusion
 Studio 5.0">
<meta name="MSSmartTagsPreventParsing" content="true">
<title>ANZFA: Nutrition Panel Calculator</title>
<link href="stylesheet.css" type=text/css rel="stylesheet">
</head>


At 09:25 9/11/01 +0000, you wrote:
>A client has been speaking to someone who offers marketing services for web
>sites. They've recommended (i) altering query strings and (ii) renaming
 .cfm
>extensions to .html and configuring the web server to parse .html files
>
>Couple of questions spring to mind...
>
>1) I've used plainURL to convert the query string to
>index.cfm/SomethingID-1... is that good enough? He's recommended continuous
>slashes, like index.cfm/Something/1 (but if you do that it's a pain not
>having 2 delimiters).
>
>2) They said that whilst some search engines didn't have a problem with
 .cfm
>file extensions, 6 out of the top 15 (I think they were the numbers quoted)
>did. AOL and HotBot were mentioned. I did searches for ".cfm" and
>"ColdFusion" on them and a stack of sites running ColdFusion appeared. Is
 he
>talking market-speak? (ie b*****ox).
>
>3) The hosting is with CFXHosting on their $100pm advanced option. Does
>anyone here know if they would map .html files to ColdFusion for a specific
>folder (ie would altering the IIS mapping for .html be a server wide
>modification, or can you constrain it to a particular user folder and below
>only?)
>
>
>
>Thanks
>
>--
>Aidan Whitehall <[EMAIL PROTECTED]>
>Macromedia ColdFusion Developer
>Fairbanks Environmental +44 (0)1695 51775
>
>
>
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