I don't know if Buick and Olds did anything like this with their
A-Bodies but Pontiac did something similar with the GT37 in '70-1/2
and '71, which was a T37 (Tempest) with a few upgrades over base
but it could be optioned to the point where it was for all intents
and purposes a GTO with a lower pricetag and fewer insurance
headaches.  In fact, it was marketed as "the GTO for those under
30" (sic).

Brad O.
-------------- Original message ----------------------
From: [EMAIL PROTECTED]
> I sent this to a "heavy chevy" expert of mine .... here's his  reply.......
>  
> to sell cars Chevrolet came up the marketing plan to sell cars  based on 
> image 
> and perception. The Heavy Chevy was a niche model positioned  between the 
> Malibu and the SS. In todays verbage we'd call it a hybrid or  orphan. The 
> premise was simple; Based model Chevelle series with stripes,  blacked out 
> grill 
> treatment, hood pins and the new 14" rally wheels. The  interiors were very 
> taxi 
> cab plain. Vinyl floor mat instead of carpet, vinyl  covered bench seat only 
> and el cheapo door panels. Base engine was a 307 with a  three-on-the-tree. 
> Two 
> 350's and the big block 402 were available. 454 was only  reserved for the 
> SS. The car had the promise to be a no frills race car if  properly ordered. 
> Most came with only a couple of options. Power brakes and  steering were 
> optional.     

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