At 7:53 PM +0000 6/20/03, John Neiberger wrote:
>No one said that you can make money without providing a service.  The point
>was that most people do not start businesses simply to provide a service.
>In fact, they need to make money to provide for themselves and their
>families so they start a business that offers a service that they know how
>to provide.    It's an exchange of value; money is expected in exchange for
>the service provided.  The supreme goal, however, is to make money.
>Providing a service is simply the means.
>
>Regards,
>John

Agreed that business is there to make money, and you make money 
principally by providing service.  I say "principally," as there is 
the distinction between cash and non-cash money.  Certainly, goodwill 
is recognized in accounting, and employee knowledge is an asset (if 
hard to put in a balance sheet).

Depending on the industry, long-term profitability and short-term 
cash output optimization may not go hand in hand. I'm not talking 
about broad social goals that can't be explained to stockholders, but 
the increased corporate value that may not express itself in 
immediate stock price or cash in.

I do find it fascinating how this thread title has become truncated, 
when we consider UK usage -- there's much to suggest our industry is 
flushing itself down the loo.




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