In all of their certification program, I don't think Cisco's own
goals really have changed. While there are people in training who
will point at the revenue results, the total training/certification
revenue is tiny in comparison with equipment sales.
Cisco introduced certification as a means of reducing their cost of
sales and support, by being able to identify resellers with adequate
qualifications so Cisco didn't itself have to do pre- and post-sales.
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