> I learned yesterday that you can't change the screenshots in the App Store 
> after your app is approved. Has this always been the case? It seems ludicrous 
> that I have to submit a new binary to change the screenshots (but that's 
> exactly what iTunesConnect support told me).

I don’t know why this is Apple’s policy, but I can speculate on reasons:

(1) Avoid bait-and-switch. During the review process Apple might want to make 
sure the screenshots accurately reflect the actual program. They don’t want 
programmers sliding in unrealistic (or inappropriate) screenshots after a human 
has reviewed it.

(2) Avoid purposely misleading screenshots. I’ve heard stories of programs on 
the Google Play store that have screenshots of popular games for the expressed 
purpose of tricking users into buying the program thinking it was a different 
program (say Minecraft, or a Nintendo game).

(3) Don’t rush to submit a program. Apple may be trying to encourage 
programmers to take the time *before* submitting a program to make sure 
everything is order — descriptions succinct and well written, application icon 
done with care, screenshots well chosen. This cuts down on their work and 
increases approval times for everyone else.

These are just some thoughts.

Apple has a forum for the App Store on their developer web site. That might be 
a better location for a thread such as this. Moderators like to keep this 
mailing list technical in nature.

Todd


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