If this were a taste race with rice some millets could win placing near bulgar 
wheat.  I would like to enter waxy versions of millets in the same race, but I 
have never tasted them, so I just guess they are wonderful.  Cooks make 
whole-plate compositions, as Don says.  For example, we still have vanilla ice 
cream even though chocolate ice cream and sherbert are available.   David 
Brenner

________________________________
From: Collab <collab-bounces@lists.millets2023.space> on behalf of Joni 
Kindwall-Moore <j...@snacktivistfoods.com>
Sent: Monday, March 25, 2024 9:30 AM
To: Don Osborn <d...@milletsalliance.org>
Cc: collab@lists.millets2023.space <collab@lists.millets2023.space>
Subject: [External Email]Re: [Collab] Reply to WSJ article on "millet" having 
"no taste"

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Yes, it was clear that it was just a 'click bait' silly article for the reasons 
you mentioned above Don. What a wasted of journalism space. We should write a 
rebuttal and approach the WSJ with it.

On Sun, Mar 24, 2024 at 8:04 PM Don Osborn 
<d...@milletsalliance.org<mailto:d...@milletsalliance.org>> wrote:
Here is my reply to the Wall Street Journal article that characterised "millet" 
as a "superfood" with "no taste."  Thank you again to Prof. Dipak Santra for 
enabling us to access the full article. Thanks also to Gary Wietgrefe for his 
take on this issue, which I used in the third ("So what?") question I raised. 
This was posted to LinkedIn on Friday 3/22.  DO


The Wall Street Journal ran a feature article last fall that was less than 
favorable about hashtag#millets from the perspective of hashtag#flavor - "It’s 
the World’s Hot New Superfood. The Snag: It ‘Has No Taste.’"* Although the 
authors cover some useful points - and one is never upset to see more 
discussion about millets - I'd like to engage with the premise of "no taste." 
To do so I'll pose three questions: What are we talking about? What are we 
expecting? & So what?

First, however, wanted to express surprise that no reference was made in the 
article to the larger context of Indian P.M. Narenda Modi's interest in these 
grains, namely, the International Year of Millets (2023). How could the authors 
and the WSJ editors fail to mention this observance, the promotion of which has 
been a major project of P.M. Modi's government, and which was ongoing at the 
time of publication?

My three questions about the article's premise that millets have no taste, and 
thoughts about them, follow:
1. What are we talking about? The article is one of those which uses the 
singular "millet" throughout, and this generally raises the question of whether 
the authors are referring to (a) one specific kind of millet, being unaware of 
other kinds, or rather (b) all kinds of millets, seen as having the same 
characteristics. In this case, I'll assume that the authors (Shan Li and Rajesh 
Roy) are aware of the plurality of millets, but for whatever reason, treat them 
as so similar as to present as one thing in foods (b).

In fact, millets are not the same. Personally I found this out years ago when 
buying one "millet" thinking it was another, and finding out that the taste was 
totally different. Today, some millets like proso and fonio are described as 
having a slightly "nutty" flavor (this adjective is admittedly overused), 
although I've also seen proso once compared to roasted corn (not sure I'd 
agree, but it's clearly not without taste). Others, like little, kodo, 
barnyard, are flatter in taste, closer to rice. One author described finger 
millet as having a chocolatey flavor. Pearl millet has yet another flavor, 
which I find unique.

2. What are we expecting? Grains in general have subtle flavors, and millets 
are no exception. They bring notes and textures to a dish or confection, as 
well as bulk (esp. in high-starch diets), but aren't there to dominate. Even 
bread, typically built around wheat flour, includes a few or even many other 
ingredients - and then is eaten as a side or with a spread.

3. So what if they did have "no taste"? Who normally eats a grain without 
accompaniment of some sort? Even if a millet is perceived as being bland, I'd 
argue that the issue is what combinations work best with it. Food cultures of 
Asia and Africa may be well-established in this respect, but there is 
opportunity to experiment further everywhere - and that's the key message I'd 
propose at this point.

* WSJ, 20 Oct 2023 
https://www.wsj.com/world/asia/supergrain-millet-healthy-india-modi-2cc8b9d4


Don Osborn, PhD
(East Lansing, MI, US)
North American Millets Alliance


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