Yes, so, let's start with a SWOT Analysis[1] for OpenMoko platform (or devices): * Strengths: attributes of the platform that are helpful to achieving the objective. - It is Open - It is from a devices expert company * Weaknesses: attributes of the platform that are harmful to achieving the objective. - Competitors marketing seem stronger - Need to "redo" apps from other environments - Pen based GUIs are something "new" for developers (more or less) * Opportunities: external conditions that are helpful to achieving the objective. - Mobile Web is growing (users and money) - Gnome Mobile Alliance - Devices user experience is not too good * Threats: external conditions that are harmful to achieving the objective. - Big competitors (Apple, Microsoft, ...) - If user experience (gui, integration with other platforms or solutions) is not good enough product could fail
Sure you can add more on each point. And now the creative part: * How can we Use each Strength? - Opensource and free development, let developers create and innovate - Mashups * How can we Stop each Weakness? - More "net" presence, more blogs, more community interaction - Take care with GUI use, perhaps with usability tests * How can we Exploit each Opportunity? - We need context aware browsers, not a desktop browser in a mobile phone - Mashups? - Integration with GNOME desktop solutions - Search new markets (students, old people, ...) * How can we Defend against each Threat? - More "net" and social marketing - Show how it works, and ask for feedback And when the analysis get done, it's sure that some "slogans" will rise ;-) Perhaps we need to start a "marketing" section in openmoko wiki. Best regards, [1] http://en.wikipedia.org/wiki/SWOT_analysis -- J. Manrique López de la Fuente http://moblibertad.blogspot.com _______________________________________________ OpenMoko community mailing list community@lists.openmoko.org http://lists.openmoko.org/mailman/listinfo/community