I think this is what Jeff was looking for. It was a New York Times article.
At the time Siena sent it to Comfoods, there was a fair amount of negative
comment.
The woman who was part of the couple (not sure if they're married) who came
up with SPIN Farming was indeed a presenter at the MetroAg Alliance
conference, but I'm thinking it was this guy and not their project that Jeff
has reference to - their stuff is very easy to Google though if not.

Cynthia

---------- Forwarded message ----------
From: Siena Chrisman <[email protected]>
Date: Tue, Jul 22, 2008 at 2:43 PM
Subject: [COMFOOD:] NYT: A Locally Grown Diet With Fuss but No Muss
To: [email protected]

Currently the NY Times top emailed article!



(
http://www.nytimes.com/2008/07/22/dining/22local.html?ei=5087&em=&en=3e079ade8d9776f8&ex=1216872000&pagewanted=all)




A Locally Grown Diet With Fuss but No Muss

By KIM 
SEVERSON<http://topics.nytimes.com/top/reference/timestopics/people/s/kim_severson/index.html?inline=nyt-per>

Published: July 22, 2008

Eating locally raised food is a growing trend. But who has time to get to
the farmer's market, let alone plant a garden?

That is where Trevor Paque comes in. For a fee, Mr. Paque, who lives in San
Francisco, will build an organic garden in your backyard, weed it weekly and
even harvest the bounty, gently placing a box of vegetables on the back
porch when he leaves.

Call them the lazy locavores — city dwellers who insist on eating food grown
close to home but have no inclination to get their hands dirty. Mr. Paque is
typical of a new breed of business owner serving their needs.

Even couples planning a wedding at the Plaza
Hotel<http://topics.nytimes.com/top/reference/timestopics/organizations/p/plaza_hotel/index.html?inline=nyt-org>in
New York City can jump on the local food train. For as little as $72 a
person, they can offer guests a "100-mile menu" of food from the caterer's
farm and neighboring fields in upstate New York.

"The highest form of luxury is now growing it yourself or paying other
people to grow it for you," said Corby Kummer, the food columnist and book
author. "This has become fashion."

Locally grown food, even fully cooked meals, can be delivered to your door.
A share in a cow raised in a nearby field can be brought to you, ready for
the freezer — a phenomenon dubbed cow pooling. There is pork pooling as
well. At Sugar Mountain Farm in Vermont, the demand for a half or whole
rare-breed pig is so great that people will not be seeing pork until the
late fall.

Although a completely local
diet<http://health.nytimes.com/health/guides/specialtopic/food-guide-pyramid/overview.html?inline=nyt-classifier>is
out of reach for even the most dedicated, the shift toward it is being
driven by the increasingly popular view that fast food is the enemy and that
local food tastes better. Depending on the season, local produce can cost an
additional $1 a pound or more. But long-distance food, with its attendant
petroleum consumption and cheap wages, is harming the planet and does
nothing to help build communities, locavores believe.

As a result of interest in local food and rising grocery bills, backyard
gardens have been enjoying a renaissance across the country, but what might
be called the remote-control backyard garden — no planting, no weeding, no
dirt under the fingernails — is a twist. "They want to have a garden, they
don't want to garden," said the cookbook author Deborah Madison, who lives
in Santa Fe, N.M.

Her neighbor Chase Ault, a business consultant, recently had a vegetable
garden installed with a customized set of plants and a regular service
agreement. "I am working 24-7 these days, but I wanted to have something
growing in front of me," Ms. Ault said.

Like organic 
food<http://topics.nytimes.com/top/reference/timestopics/subjects/o/organic_food/index.html?inline=nyt-classifier>,
which corporate manufacturers embraced in the 1990s, before it, local food
is quickly moving into the mainstream. Last year, the New Oxford American
Dictionary picked locavore as its word of the year. A National Restaurant
Association survey this year of more than 1,200 chefs, many of whom work for
chain restaurants or large food companies, found locally grown produce to be
the second-hottest American food trend, just behind bite-size desserts.

For a growing number of diners, a food's provenance is more important than
its brand name, said Michelle Barry, who studies American eating patterns
for the Hartman Group, a research firm in Bellevue, Wash. As a result,
grocery stores are looking to repackage products like milk and cheese to
play up any local angle.

That will be a boon to people who find that shortcuts are necessary if they
wish to eat locally. "If you live on East 80th 14 floors up and all you have
is a potted plant, it's tough," said Lynne Rossetto Kasper, the host of the
radio show "The Splendid Table," who recruited 15 listeners for a study on
the subject. Researchers will record their struggles to make 80 percent of
their meals from organic or local sources. Spices are the only exemption.

Lazy locavores would never go to such extremes. Rather, they might simply
sign up with the FruitGuys. The company, which has offices in San Francisco
and Philadelphia, will deliver boxes of local, sustainably raised or organic
fruit right to the cubicle.

In the mood for a meal that reeks of community but does not necessitate a
communal activity? Three Stone Hearth in Berkeley, Calif., which describes
itself as a community supported kitchen, offers its customers the
opportunity to make friends while making food from local, sustainable farms,
but the worker-owned company also offers online shopping for people who do
not have the time to pick up orders or participate in educational
activities.

Customers 20 miles away in the affluent community of Mill Valley, for
example, can pay $15 to have jars filled with Andalusian stew, made with
pasture-raised pork, delivered to their door. The jars, of course, are
returnable.

"It's a very savvy crowd that understands how all the pieces of sustainable
farming and nutrition fit together," said Larry Wisch, one of five
worker-owners at Three Stone Hearth. "But they don't want the headaches of
getting here."

Or you could just have your private chef handle all your local food needs.
At their Hamptons summer house, John and Lorna Brett Howard want to eat
almost exclusively local, which means that in place of one trip to the
grocery store, their chef, Michael Welch, makes several trips to farm stands
and the fishmonger.

"What I'm seeing with my clients is not the trendiness or the politics," Mr.
Welch said. "They are looking only at taste."

Mrs. Howard said she ate local vegetables growing up in northern Michigan
and Chicago. But her husband, a private equity fund manager, ate a lot of
expensive imported food with little thought about where it came from. But
all that has changed.

"It's like the first time you start drinking good red wine and you realize
what you were drinking was so bad you can't go back to it," Mrs. Howard
said. "It's that same way with vegetables."

The author Barbara
Kingsolver<http://topics.nytimes.com/top/reference/timestopics/people/k/barbara_kingsolver/index.html?inline=nyt-per>,
whose book "Animal, Vegetable, Miracle" was a best seller last year, did not
have the lazy locavore in mind when she wrote about the implications of
making her family spend a year eating local. But she celebrates the trend.

"As a person of rural origin who has lived much of my life in rural places,"
she said, "I can't tell you how joyful it makes me to hear that it's trendy
for people in Manhattan to own a part of a cow."









Siena Chrisman
Research & Outreach Coordinator
Food Security Learning Center

World Hunger Year

505 8th Ave, Suite 2100
New York, NY 10018
p: 212-629-4897; f: 212-465-9274

[email protected]
www.whyhunger.org



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