When I proposed to my boss that he podcast some of the resources of
the association for which I work, he turned me down. Podcasting
didn't work in the association world, he said; association members
didn't like it, so association members had quit doing it.
This surprised me; I thought that EVERYBODY did podcasts. I'm going
to do it myself, eventually, with my own stuff.
But it did raise a few questions: just how good a publication and
marketing tool is podcasting, anyway? A lot of TV programs and radio
stations podcast, but it isn't a huge effort to turn their already
produced content into podcastable format. This leaves open the
question of how useful podcasting really is, if you're not WAMU or
Meet the Press.
Do you podcast, on your own, or for an employer or client? If so,
what are the results? Do you think that podcasting is a viable tool
for businesses, associations, or serious amateurs, or just another
way to blog in your spare time?
--Constance Warner
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