> Microsoft has been very effective at marketing by fear. Their message
> is that deviating from their products will make you an outcast. Your
> computer will break, nobody will be able to read your files, and
> everything sent to you will be gibberish.

Which ads were those? 

I do remember some ads with two guys talking where the computer one of the
guys represents keeps breaking down and not working right and causing him
untold anguish and eventually sending him to the hospital. I don't think
those were MS ads, though.


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