On Jul 17, 2009, at 6:44 AM, Snyder, Mark - IdM (IS) wrote:
Okay, Jeff, here goes. Apple generates lots of "excitement" at their stores when they release a new product.
Not just then. The stores are very well designed to showcase their product and provide lots of time for hands-on experimenting. Unlike other stores Apple is perfectly fine with folks using the gear intensively. Some travelers even use Apple Stores like internet cafes. Customers interact and swap insights like no other store I have ever seen. The store is almost like a club. I once needed to know something about the innards of a new model. I went to the Apple Store and took a Mac partially apart. Nobody seemed to mind. All this produces an exciting and appealing atmosphere.
Meanwhile at the Zune Store they will be holding a seminar on "How To Use the Group Policy Editor to Manage Local Computer Policy in Windows." Cool. Or is that "cold?"
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