Re: generations: At least in this town, there isn't much of a generational thing going on. Our primary core tends to be GenX, but our first signed member was a second/third career consultant in her fifties. Our biggest challenge with most of the GenY we've dealt with is that the ones that come through the door tend to be aspirational about working independently. They don't necessarily have their core businesses in a mature enough state where they can sustain the 'rent' of a space. Individuals that have been working from home/coffee shops for at least a year are the ones that have had staying power. Those that are just starting out, tend to last a month or two before fading away.
However - back to the press question - the articles in the MSM have brought us a much older group than the word of mouth referrals. Derek Young Suite133 On 8/19/08 9:24 PM, "axon" <[EMAIL PROTECTED]> wrote: > > So far we have five new members. We've done no promotion whatsoever, > and we won't even be open for another month or so. > > I've got an interview with the local daily tomorrow, and the > entertainment weekly is planning to do some sort of feature. But I'm > not holding my breath. We're going to do a big honkin grand opening > (and I hope @missrogue can attend), but even though we'll promote it > as a networking event (and we have some cred in this area), my inside > midnight guess is that it will be a bunch of backslapping > grip'n'grinners who won't convert. > > The key thing I've teased out of my analyses is that this is a > millennial generation thing. Not that older folks would be excluded > or anything, but the core segment for this is the genYers. They live > on 2.0, and couldn't be bothered to wipe their noses on the MSM. > We'll certainly show the flag, at least as long as it's free, but I > feel confident our community will find itself through word of net. > > --Ax > > On Aug 19, 1:49 pm, Derek Young <[EMAIL PROTECTED]> wrote: >> Here are a couple things: >> >> About 10% of our committed monthly users (which works out to 2) came via >> press articles in the local business weekly and the big local paper. The >> rest came from word of mouth, pre-existing friends, and friends of friends. >> Our holiday party filled half our current seats. >> >> Ink has given us a lot of traffic that doesn¹t convert. Each time we end up >> in print, we find ourselves giving a lot of tours. These have resulted in a >> butt-in-the-seat less than 5% of the time. When someone walks in our doors >> via a word of mouth referral, we¹re able to get them to commit greater than >> 50% of the time. >> >> Where it gets murky is that some of our word-of-mouth referrals came from >> people that both knew us and were reminded of us by the newspaper/magazine >> article. >> >> Derek Young >> Suite133 >> >> On 8/19/08 9:40 AM, "Tara Hunt" <[EMAIL PROTECTED]> wrote: >> >>> Hey, >> >>> Has anyone tracked how getting ink/television appearances/etc. has helped >>> them? >> >>> I still find that almost all of our inquiries that turn out to become >>> regulars >>> or desk owners are word of mouth. We haven't had a single committer via the >>> press. Of course, there are loads of inquiries that I get at Citizen Space >>> for >>> partnerships, pitches and general interest in the idea of coworking from the >>> press articles... >> >>> Tara > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to coworking@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~----------~----~----~----~------~----~------~--~---
