Rituals. Rituals. Rituals. Consistency is critical for building up the mass, and humans are habitual creatures. If you can come up with a way (Tony had some great suggestions) to get people in the mindset of "today's Tuesday, it's coworking day!", you win. Better yet, give them a reason to bring others, and tell others about their coworking day.
Have you also done research on your price point? If the value proposition isn't well balanced (cost for the day >= the benefit of the day), you're going to lose repeat visitors and ultimately, member conversion. Are you in an "ideal" location? Location is hard to change once you've already started a space, but our friends in Miami learned the hard way the problems with a poorly selected location. You need to find out where people are already hanging out, and become a part of what they are doing. -Alex, IndyHall -- ----- -- ----- Alex Hillman im always developing something digital: a...@weknowhtml.com helpful: www.unstick.me visual: www.dangerouslyawesome.com local: www.indyhall.org On Tue, Jun 2, 2009 at 11:24 AM, Daniel Fiker <fiker...@hotmail.com> wrote: > Matthew > > 1. Try to contact as many blogs as you can, lots of people that visit blogs > are probable to come to coworking spaces. > > 2. Twitter is very good to advertise a last minute promotion for instance. > The best post on a blog gives one free week. > > 3. We are promoting workshops, it is a good source of revenue and brings > us more "cowork idea spreaders". > > Lots of luck, > > * Daniel Zierz Fiker* > * ** PTO DE CONTATO | *(11) 3063. 2049 > www.ptodecontato.com.br > > ------------------------------ > *De:* coworking@googlegroups.com [mailto:cowork...@googlegroups.com] *Em > nome de *Tony Bacigalupo > *Enviada em:* terça-feira, 2 de junho de 2009 12:06 > *Para:* coworking@googlegroups.com > *Assunto:* [Coworking] Re: Keeping people coming through the door > > A couple quick thoughts: > 1. Ask the people who should be coming in why they're not. See if you can > isolate one or two specific sticking points that are keeping people away, so > you can go about addressing them. > > 2. Experiment. Try themed days. Cookie Fridays. Happy hours. Ask people > what they would do if they were in charge for a day. > > 3. Give give give. Is there a Meetup group in your town that might be stuck > meeting in a Panera Bread that would really like a real space to meet? Are > there dozens of Meetup groups like that? Go to their events, make friends, > and offer to help. Coworking spaces can be a fantastic free (or cheap) > resource for groups looking for an appropriate place to gather. Give give > give. Build your Whuffie :-) > > 4. Empower people to help. The advantage of being new is that people who > are interested in what you're doing can take some ownership over it by > helping to build it. If you find people who really dig what you're doing, > but maybe can't afford to pay to come work, see how you can empower them to > work with you and maybe spot them some free space in exchange. > > Just some thoughts... best of luck! > > Tony > > ------------------------------------------------------------ > --------------------- > New Work City - Coworking NYC style. > Phone: (888) 823-3494 > Email: 3...@nwcny.com > Web: http://nwcny.com > Twitter: http://twitter.com/nwc > > > > > > > On Tue, Jun 2, 2009 at 10:57 AM, Matt Titsworth <paladi...@gmail.com>wrote: > >> >> So it's been almost two weeks since our launch. Buzz was good, and we >> had a great turn out. Since then, everything has pretty well fallen >> off. I don't know what I need to do to keep people coming back through >> the door. I've been hitting the pavement and getting our name out >> there - even finding out that people already knew about us. I just >> don't seem to know what to do to get them in. Our events have gone >> over well, everything about the reception has been positive. But day >> after day I spend sitting over here in an empty space. >> >> Anybody have any thoughts? >> >> Matthew >> >> >> > > > --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Coworking" group. To post to this group, send email to coworking@googlegroups.com To unsubscribe from this group, send email to coworking+unsubscr...@googlegroups.com For more options, visit this group at http://groups.google.com/group/coworking?hl=en -~----------~----~----~----~------~----~------~--~---
