Also...sounds like you built it and hoped they would come. If there is
something I learnt over the years is that you need to get your community
really invested love-wise in the space. In Philly, I'm always overjoyed to
see that everyone holds Indy Hall up as their own. They paint, they build,
they sell to others, they clean, etc. Same things happens at Citizen Space.
I'm not even there! Invest the community in making the space awesome (let
them hold events?) and they will get invested.
T

On Tue, Jun 2, 2009 at 8:35 AM, Alex Hillman
<dangerouslyawes...@gmail.com>wrote:

> Rituals. Rituals. Rituals.
> Consistency is critical for building up the mass, and humans are habitual
> creatures. If you can come up with a way (Tony had some great suggestions)
> to get people in the mindset of "today's Tuesday, it's coworking day!", you
> win. Better yet, give them a reason to bring others, and tell others about
> their coworking day.
>
> Have you also done research on your price point? If the value proposition
> isn't well balanced (cost for the day >= the benefit of the day), you're
> going to lose repeat visitors and ultimately, member conversion.
>
> Are you in an "ideal" location? Location is hard to change once you've
> already started a space, but our friends in Miami learned the hard way the
> problems with a poorly selected location.
>
> You need to find out where people are already hanging out, and become a
> part of what they are doing.
>
> -Alex, IndyHall
>
> --
> -----
> --
> -----
> Alex Hillman
> im always developing something
> digital: a...@weknowhtml.com
> helpful: www.unstick.me
> visual: www.dangerouslyawesome.com
> local: www.indyhall.org
>
>
>
>
> On Tue, Jun 2, 2009 at 11:24 AM, Daniel Fiker <fiker...@hotmail.com>wrote:
>
>>  Matthew
>>
>> 1. Try to contact as many blogs as you can, lots of people that visit
>> blogs are probable to come to coworking spaces.
>>
>> 2.  Twitter is very good to advertise a last minute promotion for
>> instance. The best post on a blog gives one free week.
>>
>> 3.  We are promoting workshops, it is a good source of revenue and brings
>> us more "cowork idea spreaders".
>>
>> Lots of luck,
>>
>>  *            Daniel Zierz Fiker*
>> *     ** PTO DE CONTATO | *(11) 3063. 2049
>>                 www.ptodecontato.com.br
>>
>>  ------------------------------
>> *De:* coworking@googlegroups.com [mailto:cowork...@googlegroups.com] *Em
>> nome de *Tony Bacigalupo
>> *Enviada em:* terça-feira, 2 de junho de 2009 12:06
>> *Para:* coworking@googlegroups.com
>> *Assunto:* [Coworking] Re: Keeping people coming through the door
>>
>> A couple quick thoughts:
>> 1. Ask the people who should be coming in why they're not. See if you can
>> isolate one or two specific sticking points that are keeping people away, so
>> you can go about addressing them.
>>
>> 2. Experiment. Try themed days. Cookie Fridays. Happy hours. Ask people
>> what they would do if they were in charge for a day.
>>
>> 3. Give give give. Is there a Meetup group in your town that might be
>> stuck meeting in a Panera Bread that would really like a real space to meet?
>> Are there dozens of Meetup groups like that? Go to their events, make
>> friends, and offer to help. Coworking spaces can be a fantastic free (or
>> cheap) resource for groups looking for an appropriate place to gather. Give
>> give give. Build your Whuffie :-)
>>
>> 4. Empower people to help. The advantage of being new is that people who
>> are interested in what you're doing can take some ownership over it by
>> helping to build it. If you find people who really dig what you're doing,
>> but maybe can't afford to pay to come work, see how you can empower them to
>> work with you and maybe spot them some free space in exchange.
>>
>> Just some thoughts... best of luck!
>>
>> Tony
>>
>>  ------------------------------------------------------------
>> ---------------------
>> New Work City - Coworking NYC style.
>> Phone:         (888) 823-3494
>> Email:         3...@nwcny.com
>> Web:           http://nwcny.com
>> Twitter:       http://twitter.com/nwc
>>
>>
>>
>>
>>
>>
>> On Tue, Jun 2, 2009 at 10:57 AM, Matt Titsworth <paladi...@gmail.com>wrote:
>>
>>>
>>> So it's been almost two weeks since our launch. Buzz was good, and we
>>> had a great turn out. Since then, everything has pretty well fallen
>>> off. I don't know what I need to do to keep people coming back through
>>> the door. I've been hitting the pavement and getting our name out
>>> there - even finding out that people already knew about us. I just
>>> don't seem to know what to do to get them in. Our events have gone
>>> over well, everything about the reception has been positive. But day
>>> after day I spend sitting over here in an empty space.
>>>
>>> Anybody have any thoughts?
>>>
>>> Matthew
>>>
>>>
>>>
>>
>>
>
> >
>


-- 
tara 'missrogue' hunt

Book: The Whuffie Factor (http://www.thewhuffiefactor.com)
Blog: HorsePigCow: Marketing Uncommon (http://horsepigcow.com)
Twitter: http://www.twitter.com/missrogue
phone: 415-694-1951

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