I totally get what Jacob and Alex are saying about the importance of
personality and have been noodling what "personality metrics" (maybe
metrics is the wrong word here - would Descriptors be more accurate)
could be included in a coworking site's profile on
coworkingregistry.org.  So far, I've come up with the following:

1) Facility Name
2) Web site
3) Picture of site home page
4) Tagline or Description
5) Culture Tags
6) Logo (picture)
7) Photos of space / events (pictures)
8) Profiles of businesses / projects / ideas that "originated" at a
space
9) Profiles of people (photo, name, interest)
10) List of events that are hosted here?

as for Audience and User Stories, there are a few, which makes getting
this "right" more challenging.  I see the following /possible/ user
stories:

- Person who lives in a city wants to find out what spaces are
available
- Person who is visiting city wants to know where they can/should go
cowork for a day or two
- Advocacy group wants to provide information to government to promote
coworking
- People who are opening a new space want information about what other
spaces are doing and/or to have their own profiles to show others,
track progress etc

as i read through these, i think the following might be the easiest
and best thing to shoot for:

- show people the value of coworking

and doing this by focusing on personality instead of the "harder"
metrics that we've been looking at.  Personally, the reason that I'm
interested in coworking is not because of the financial cost, the size
of a space, etc - It is because of the value I get from being a part
of a vibrant, creative community.  So, maybe that's a good place to
focus.

So, maybe it makes sense to focus on the "personality" of a space by
presenting information based on the 10 items above.  If anyone has
additional items to add (or subtract), please contribute to the
conversation!

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