Hey gang, I'm really looking forward to meeting everyone who's coming
out for the unconference in Austin.

I wanted to point out a blog post that might be worth discussing
online or at the event, or both. I'm curious to hear what thoughts
other folks might have.

This blog post, on http://ribbonfarm.com, is perhaps the best analysis
of the coworking movement I've ever run across. And notably it's by
someone who hasn't even been to a coworking space. (Forgive me if this
has been covered on the group in the past. That might've been before
my time!)

A quote from the post:

"Dig beyond this surface value proposition though,  and there is a
very definite philosophy at work within the movement. A philosophy
anchored by an uneasy mix of primary-colored, bubblgum communitarian
values, economic bets, and ideas about the business of making a living
and living a life. The philosophy has a lot of potential, but also
some limiting self-perceptions which could end up being fatal flaws.
Can it cross the chasm, and go from being a marginal counter-cultural
trend to a mainstream model of work? At the moment, I would offer 3:1
odds against, barring some critical re-engineering of the movement’s
DNA."

That last line is very interesting and is what I believe many of us
are working on: perhaps not re-engineering, but at least massaging the
DNA of coworking in order to create a profitable business (or, if
you're not focused on filthy lucre, creating a sustainable site).

Another phrase that jumps out at me is "mainstream model of work." I
am very curious about whether/how/when coworking, or some genetic
mutation of it, will become a mainstream phenomenon – and what the
coworking ecosystem will look like once that happens.

Here's the post: 
http://www.ribbonfarm.com/2009/04/15/coworking-im-outta-here-by-jones-sundsted-and-bacigalupo/

So, what do you think?

Cheers,

Don Ball
CoCo coworking and collaborative space
St. Paul, MN

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