I like the 10 visit punch card idea a lot. We've lost a few potential members because we don't offer this option.
On Wednesday, April 25, 2012 11:11:08 AM UTC+2, Jeannine wrote: > > The only membership in Kamer52 that is explicitly annual (that is, > paid for annually) is for webshops and folks who primarily need an > address at the moment. This is really for administrative reasons, the > price is so low that it seems silly to send a bill every month. I > have been known to do it, and I have a...damn, what's the word? > Reseller? I have a listing with a website which wanted to offer it > monthly and so monthly it was. > > All my other memberships are offered on a sliding scale with discounts > for longer term relationships, in 1 month (reatil) 6 month (discount) > and 12 month (wholesale) prices. The longest I have at the moment is > a 2 year contract. I tell prospective members right up front that > this is because I prefer longer trem relationships and because having > long term members reduces my recruitment and maintenance costs for new > ones, in both time and money. > > What a lot of people do is to sign up for the bare-basics plan for a > year -- an address and a discount on use of the space -- and then when > this exceeds the cost of the standard monthly membership, they switch > over. For people who are in for a year, I charge them the bare-basics > or the standard, whichever is cheaper, based on their use from the > previous month. This is very popular. :-) Once people figure out how > that works, they have been known to book in the oncoming month early, > so they can get the lower price for a future month instead of based on > a past one (if that makes sense). This is particularly true of folks > who work on a project basis. > > Also, I have a....er, in Holland there is a ticket for the bus called > a "strippenkaart". It is 10 bus fares on one ticket. So I have a > strippenkaart -- 10 at a discount, paid in advance just like the bus. > There is in principle no time limit on it. This is also popular for > people who work on a project basis -- I have an author who only uses > this plan, she has been known to use up a strippenkaart in two weeks > and then not come again for two months because of her own schedule. > > This must all be considered against the background of my larger > community: this is a town which was 50K people when we started, > rapidly approaching the 60K mark. This is not a major city. People > in smaller communities generally do not value the ability to bail on > short notice in the same way -- I don't see a lot of people who want > to work in a rapidly shifting environment. They do appreciate the > flexibility of paying for what they use and not for what they might > use. It builds loyalty and community. > > Later, > > Jeannine > -- You received this message because you are subscribed to the Google Groups "Coworking" group. To view this discussion on the web visit https://groups.google.com/d/msg/coworking/-/uIeEiv4c0P4J. To post to this group, send email to coworking@googlegroups.com. To unsubscribe from this group, send email to coworking+unsubscr...@googlegroups.com. For more options, visit this group at http://groups.google.com/group/coworking?hl=en.
