They've been doing that for quite a while. 

I doubt it's having a significant impact or converting well for them. People 
who are actively looking for Coworking generally don't find what they want at 
Regus. And even if they do, awesome! 

-- 
/ah
indyhall.org
coworking in philadelphia


On Monday, July 2, 2012 at 2:29 PM, Jordan Running wrote:

> I don't know if this is new, but I thought others might be interested that 
> Regus is advertising against "coworking" on Google search results. See 
> attached screenshot. The ad links to this page: 
> http://www.regus.com/zsys/ncms/en-us/landing/searchengine/default-office-coworking.aspx?keyword=Coworking
> 
> Jordan Running
> Busy Coworking
> Iowa City, IA
> 
> 
> On Thursday, December 8, 2011 12:40:38 AM UTC-6, Will Bennis, Locus Workspace 
> wrote:
> > Go New Work City, getting a rise out of the Man:
> > http://realbusiness.co.uk/news/lets-work-together
> > The defensive undercurrent of the article aside, however, part of me
> > agrees with Dixon: Coworking isn't a new invention, it's been going on
> > for millenia, no doubt, and in many stellar examples in ways that many
> > coworking spaces can only long for. Arguing that coworking didn't
> > begin until 2005 because that's when the word was first used to
> > describe a particular set of values about how to cowork seems to me to
> > be a bit off the mark and to focus on labels over content (especially
> > since there are so many self-identified coworking spaces that have not
> > yet achieved their lofty ideals, my own space included).
> > That said, Regus is clearly not one of those venues where coworking
> > (between independent workers or members of different organizations)
> > tends to happen. And if their way of "coworking" counts, then they
> > clearly aren't the first, since there have been business lounges since
> > long-before Regus was founded in 1989, I'm sure some airport or dozens
> > of hotel chains could make better claims to being the first. :)
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