We haven't done formal research on this either - our funnel has never been tight enough to really do a/b testing on the way we describe our memberships.
It's worth pointing out that a lot of people paying for coworking - at least today - don't fall into the most/most/more bucket and mainstream consumer marketing patterns start to get wobbly. I don't think there's a black/white answer on this one (especially cross culturally), but I'd definitely love to see the results of some real research. Paging Steve King! :) -- /ah indyhall.org coworking in philadelphia On Jan 25, 2013, at 9:40 AM, Mojo <cr...@mojocoworking.com> wrote: > Alex, > > As many know I am a "recovering" marketing guy. I've lived and breathed > transactional marketing roles at companies like McDonald's Corp (cash > register rings) and Turner Broadcasting (over night ratings) ... along with > many others ... for over 25 years. > > One thing that has always been the case is that most consumers, most of the > time, can more easily grasp ideas that are simpler and nearer to them. Most > people (believe it or not) have a more difficult time forecasting what > they'll be doing over a month's time vs. a week. > > So the answer to your question, initially, is that I was using my consumer > marketing experience. > > However, as a coworking space owner, I served up a variety of usage schemes > during the early days. Maybe it's market specific, but I could sense in my > conversations that people felt they were getting a better value by paying a > monthly fee for X days per week. 10X per month doesn't sound like many days > ... but 2X per week does (even though it's less). > > So, ultimately - no formal research. Just general consumer marketing > psychology + coworking experimentation. > > Curios - have you tried both ways and found monthly to be more successful? > > Cheers > > > On Thursday, January 24, 2013 9:40:29 AM UTC-5, Alex Hillman wrote: > Hey Craig, > > First, thanks :) > > Second, I'm always interested in variables in terms of preference, and using > it to make biz decisions. > > How'd you determine that people think better in terms of weeks vs days? > > -Alex > > -- > /ah > indyhall.org > coworking in philadelphia > Got Community? http://masterclass.indyhall.org > > On Jan 24, 2013, at 9:34 AM, Mojo <cr...@mojocoworking.com> wrote: > >> Alex (as always) makes some great points. One thing that we've never done >> is set our usage days on a monthly basis. In our experience members seem to >> think better in terms of weeks. We offer 2x & 3x days per week Flex Desk >> options. Members can select any 2 or 3 days each week to work. Each of >> these levels is tied to a fixed number of prints/copies as well as a fixed >> number of conference room hours. You can see details at >> www.mojocoworking.com/#/options >> >> The only time "unlimited use" comes into play is when a member chooses one >> of our 6 month private desk or office plans. Then they get keys, alarm code >> and can use Mojo 24/7/365 >> >> We have found that 24/7 is such a strong incentive for our folks that it >> absolutely motivates longer term memberships. >> >> The other option we offer is a 10-day pass which is good over a 6 month >> window. Members can use as 10 full days or 20 half days. >> >> Cheers, >> >> Craig >> >> On Wednesday, January 23, 2013 9:24:55 AM UTC-5, Alex Hillman wrote: >> A couple of things to consider: >> >> 1) tiered memberships based on usage creates a clear path of advancement. >> Given the opportunity, people will "graduate" to the next level if the >> community helps being them more success and/or happiness >> >> 2) "Unlimited" does something funny to the paradox of choice in that if >> people can come in any time they want, most people will come in less. If >> they choose specifically how often they'll come in, they're more likely to >> follow through. >> >> 3) You can meter how you oversell with packages. Our business models all >> depend on some % of our members NOT coming in at the same time. Unlimited >> usage doesn't allow you to control that. When we notice that were >> approaching capacity, well also take note of our attendance and which >> memberships are most popular/in use, and start a temporary waiting list for >> other membership levels. I >> >> All of this stems from one thing: having an active community before opening >> gives you the ability to anticipate usage from actions rather than surveys. >> All of our numbers were derived from the 6-9 months of pre-launch community >> building, and have held strong as we've grown. >> >> -Alex >> >> -- >> /ah >> indyhall.org >> coworking in philadelphia >> Got Community? http://masterclass.indyhall.org >> >> On Jan 22, 2013, at 1:52 PM, bfogle <fog...@ymail.com> wrote: >> >>> While researching different membership packages across a variety of >>> coworking spaces I have come to realize that A LOT of coworking spaces >>> prefer to base their membership packages on a certain number of days per >>> month rather than on fixed packages per month. For example ill use Indy >>> Hall (because I know Alex frequents these posts and can probably shed some >>> light) they have a basic package (work 1 day per month) and a 6 pack (work >>> 6 days per month). Do you find this type of membership package to be more >>> beneficial for your space than say a package that is just based on a >>> monthly rate say $50 a month for unlimited work bar access or $100 a month >>> for unlimited dedicated desk package (just making these numbers up). I >>> guess I was just surprised by the amount of spaces that do their >>> memberships this way and was curious of the pros/cons. >>> >>> Thanks >>> Brian >>> >>> -- >>> Visit this forum on the web at http://discuss.coworking.com >>> --- >>> You received this message because you are subscribed to the Google Groups >>> "Coworking" group. >>> For more options, visit https://groups.google.com/groups/opt_out. >>> >>> >> >> >> -- >> Visit this forum on the web at http://discuss.coworking.com >> --- >> You received this message because you are subscribed to the Google Groups >> "Coworking" group. >> For more options, visit https://groups.google.com/groups/opt_out. >> >> > > > -- > Visit this forum on the web at http://discuss.coworking.com > --- > You received this message because you are subscribed to the Google Groups > "Coworking" group. > For more options, visit https://groups.google.com/groups/opt_out. > > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. 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