Interesting story on the use of CR licenses for farm radio. Sajan * * *Media units for sharing agriculture information* Staff Reporter, The Hindu, 10 Aug 2009 http://www.thehindu.com/holnus/015200908101580.htm
Kochi: Media units will be opened in all the research institutions of the Indian Council for Agriculture Research (ICAR) for disseminating agriculture-related information. This is part of the national programme for mobilising mass media support for sharing agro information, said T.P. Trivedi, Project Director. The Council plans to train around 200 scientists for the programme and two scientists each will be put in charge of the institutions across the country. Plans are afoot to begin community radios for sharing agriculture and technology related information with the rural population. Media centres will also be set up from where research information from any of the sister institutes could be gathered. The effort is to reach wider sections of the society. The weakness in the marketing of technologies developed in the research institutions will also be addressed, said Dr. Trivedi during an interaction with media persons here on Monday. The Council has also started recruiting research associates with journalism and mass communication background. Two research associates have been appointed in New Delhi, he said. Though there has been a long delay in filling up the vacancies of scientists in various research institutions of the Council, recruitment process has started. Nearly 1000 scientists will soon be appointed and the remaining vacancies would be filled up, he said. The agro information programme is being implemented in association with nine research institutions of the Council including the Central Marine Fisheries Research Institute (CMFRI), Kochi and the Central Institute for Fisheries Technology (CIFT), Prasar Bharathi and media houses. The Directorate of Information and Publications of Agriculture, New Delhi, will function as the nodal agency of the programme for which a budgetary support of Rs. 44. crore has been made. CMFRI Director G. Syda Rao, CIFT Director B. Meenakumai, and S. Ashaletha, S. Balasubramaniam and V. Geethalakshmi, scientists of the CIFT associated with the project spoke.
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