[The Council has also started recruiting research associates with
journalism and mass communication background. Two research associates
have been appointed in New Delhi, he said. Though there has been a long
delay in filling up the vacancies of scientists in various research
institutions of the Council, recruitment process has started. Nearly
1000 scientists will soon be appointed and the remaining vacancies
would be filled up, he said.]

This is something that the Panchayati Raj ministry was unable to do in three 
years of ministerial pushing. Although it represents the most devolved layer of 
governance in the country, it has been singularly unsuccessful in gaining 
access to its own media channels as a part of the developmental approach. 
However, considering that the 'father' of the Indian agricultural revolution 
could not get the agricultural ministry to move any faster than this, despite 
the obvious benefits of using every participatory media channel possible, and a 
much-touted 'Mission 2007' drive, I suppose we should be grateful that at least 
something is happening now.

A friend of mine told me the Planning Commission has been stymied in an effort 
to devolve planning, as a process, by strong resistance from every layer of the 
executive. It has been exceedingly difficult to get permission for 'test' 
administrative blocks to run pilot devoluted planning trials. CR was to be an 
integral part of this process, in order to spark interest in local planning. 

 Vickram
http://communicall.wordpress.com
http://vvcrishna.wordpress.com




________________________________
From: sajan venniyoor <[email protected]>
To: CR India <[email protected]>
Sent: Monday, 10 August, 2009 23:31:01
Subject: [cr-india] "Media units for sharing agriculture information"


Interesting story on the use of CR licenses for farm radio.

Sajan

Media units for sharing agriculture information
Staff Reporter, The Hindu, 10 Aug 2009
http://www.thehindu.com/holnus/015200908101580.htm

Kochi: Media units will be opened in all the research institutions of the 
Indian Council for Agriculture Research (ICAR) for disseminating 
agriculture-related information.

This is part of the national programme for mobilising mass media support for 
sharing agro information, said T.P. Trivedi, Project Director.

The Council plans to train around 200 scientists for the programme and two 
scientists each will be put in charge of the institutions across the country. 
Plans are afoot to begin community radios for sharing agriculture and 
technology related information with the rural population.

Media centres will also be set up from where research information from any of 
the sister institutes could be gathered. The effort is to reach wider sections 
of the society. The weakness in the marketing of technologies developed in the 
research institutions will also be addressed, said Dr. Trivedi during an 
interaction with media persons here on Monday.

The Council has also started recruiting research associates with journalism and 
mass communication background. Two research associates have been appointed in 
New Delhi, he said. Though there has been a long delay in filling up the 
vacancies of scientists in various research institutions of the Council, 
recruitment process has started. Nearly 1000 scientists will soon be appointed 
and the remaining vacancies would be filled up, he said.

The agro information programme is being implemented in association with nine 
research institutions of the Council including the Central Marine Fisheries 
Research Institute (CMFRI), Kochi and the Central Institute for Fisheries 
Technology (CIFT), Prasar Bharathi and media houses.

The Directorate of Information and Publications of Agriculture, New Delhi, will 
function as the nodal agency of the programme for which a budgetary support of 
Rs. 44. crore has been made.

CMFRI Director G. Syda Rao, CIFT Director B. Meenakumai, and S. Ashaletha, S. 
Balasubramaniam and V. Geethalakshmi, scientists of the CIFT associated with 
the project spoke.



      
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